With Justice League due out in November, the marketing campaign is slowly starting to ramp up, with the latest sighted piece of advertising being a movie-star-heavy poster for the film’s Japanese release.
As the sun sets on the summer box office, Hollywood and film fans everywhere are looking towards the big films of the fall like Thor: Ragnarok, Coco, and Star Wars: The Last Jedi. And, of course, DC and Warner Brother’s Justice League. We’ve already got a bunch of promotional materials for the DCEU’s team-up, and now a new international variant has surfaced.
Superhero-based Instagram account xmen.mcu.dceu has shared a good look at the Japanese poster for Justice League. While the poster features the standard promotional image of the super powered DC team standing together, there’s also an added focus on the alter-egos of the heroes; Ben Affleck’s Bruce Wayne, Gal Gadot’s Diana Prince, Ezra Miller’s Barry Allen, Ray Fisher’s Victor Stone, and Jason Momoa’s Arthur Curry pose on top of images of their super-hero personas, highlighting the duality that’s inherent to any comic book hero. Still not pictured is Henry Cavill’s Superman, as he’s been popping in and out of marketing materials for Justice League to hide what the extent of his role will be in the film:
New Justice League poster spotted at the cinemas in Japan. - #wonderwoman #superman #clarkkent #batffleck #brucewayne #batman #dianaprince #aquaman #arthurcurry #mera #amberheart #flash #barryallen #cyborg #victorstone #justiceleague #suicidesquad #bvs #manofsteel #dc #dcfilms #dceu #dcextendeduniverse #galgadot
Posters in territories like Japan and China often plaster the faces of the stars of the film on them as big blockbusters are still sold not only on the special effects and superheroes, but on the stars at the center the film. The Asian market is a rapidly growing one for Hollywood, and it’s vital to sell films there as an added financial backup to the increasingly uncertain domestic box office.
Justice League is almost guaranteed to be a massive hit, though how big is a major question. The film’s quality will play a big part in that final total, as a lot of comic book movies are subject to word-of-mouth and repeat viewings. Batman v Superman: Dawn of Justice fell prey to this, opening big off the hype around seeing the two icons fight but then dropping just as big in subsequent weeks in part thanks to negative reactions from fans and critics alike.
Justice League has had its share of hardships in production, with new director Joss Whedon taking over for Zack Snyder and reportedly reshaping elements of the film in reshoots, including the ending. Audiences everywhere will get to find out if this was worth it when Justice League arrives in November.
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