Early tracking for Warner Bros.’ Justice League is reportedly high. The studio is only a few more weeks away from launching the biggest film in their (still young) DC movie universe. After four films, the team up some have waited their entire lives to see on the big screen is near and the anticipation is at an all-time high for many fans. While some may be dubious over the film’s quality thanks to a change in director or even the film’s runtime, the marketing has continued a positive streak and stayed away from spoiling potentially huge moments.
Not only is secrecy and curiosity driving the anticipation, but so is the chance to see all these characters on the big screen, some of which will make their true big screen debuts. Audiences are already familiar with Ben Affleck’s Batman, Henry Cavill’s Superman, and Gal Gadot’s Wonder Woman, but they will now get to meet Jason Momoa’s Aquaman, Ezra Miller’s Flash, and Ray Fisher’s Cyborg in full form.
Following a report that early projections for Justice League would place it in prestigious company, The Wrap‘s Umberto Gonzalez shares word that the tracking for the film is “good.” The previous projections had it opening to $150 million domestically, which would be quite the haul. Since Gonzalez doesn’t shed any light on the actual figures, we don’t know what exactly is his definition of “good” is. But, as he states, we’ll know more when official tracking drops soon.
Take with a grain of salt till official tracking drops next week. Bros I know who cover WB tell me early tracking on #JusticeLeague is good!— Umberto Gonzalez (@elmayimbe) October 21, 2017
These early projections can be a bit off, and tracking as a whole has a track record that is rather shaky. It can’t account for huge events that Justice League could become, and that shows with the latest DC film. Wonder Woman‘s early projections had it at $80M and it opened to over $100M at the end of its first weekend. Thor: Ragnarok meanwhile had an early projection of $100M and official tracking now has it at $90M. If Justice League‘s actual tracking is on par with these early projections, WB should feel better than good come November 17th.
When the real tracking is released, it will not be surprising, however, if it is lower than these early $150M projections. The tracking could start conservative, as the tracking for many 2017 blockbusters has started low and risen closer to. After Justice League actually hits theaters, it could increase even more if it’s well reviewed and has strong word of mouth. The first tracking for Wonder Woman had it pulling in anywhere between $65M-$100M, making the actuals look incredible in comparison, and the opening weekend projections only rose following the stellar reviews. A similar strategy could be implemented here, but rest assured, if Justice League comes anywhere close to these projections, it will be a big hit financially for the studio.
Source: Umberto Gonzalez
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