Steven Spielberg's Jurassic Park released in 1993, doubling-down on humanity's ever-present fascination with dinosaurs: the species that at one time dominated the planet. Spielberg's mix of riveting performances from the human actors alongside the groundbreaking CGI dinos - which still hold up today - makes the prospect of a decades-after-the-fact sequel in the form of Jurassic World a dicey prospect to say the least.
Still, the news that this return to the dream of John Hammond would not only mostly ignore the much-maligned Jurassic Park sequels but have celebrated indie director Colin Trevorrow at the helm helped nurture a species of cautious hope in fans. With Jurassic World opening in less than a month, the marketing machine has ramped up considerably.
Beyond the full-length trailers, a number of tightly packaged Jurassic World TV spots have condensed this park's new dangers into tight, 30-second packages. Check out a new international TV trailer up above.
Beyond the more straightforward attempts to hook into the franchise's nostalgia factor, we've also seen some viral marketing spots for Jurassic World, revolving around the character Dr. Henry Wu (the returning B.D. Wong) and the steps that Masrani Global - parent company of Hammond's InGen - have taken to create a new breed of dinosaurs which are easier to deal with.
As the film's release date grows ever nigh, the expected onslaught of slick TV spots continue, with a new one which you can watch below (via CBM):
This spot is yet another tightly-edited 30-second overview, with a couple of new shots thrown in for good measure. This time, the most notable new additions are the shots of tourists peaceably riding what appear to be baby triceratops - or are they genetically modified mini-triceratops? - and the almost immediate cut to one of Jurassic World's escaped pterosaurs lifting off with one of them.
Can director and co-writer Colin Trevorrow (Safety Not Guaranteed) truly pull off the seemingly impossible: being a delayed entry in a blockbuster franchise that manages to not just pull at our nostalgie-strings but make audiences see this Jurassic universe with the same sense of wonder instilled by Spielberg's original film? We'll just have to wait and see.
Jurassic World releases in U.S. theaters on June 12th, 2015.
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