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Why Jurassic World 2's Trailers Are All So Boring

Jurassic World 2's Trailer Are Badly Edited

The first real indication something was wrong with Jurassic World's trailer editing came partway through the first teaser. Chris Pratt is about to be attacked by a fleeing dinosaur before the T-Rex (yes, the same T-Rex from the original) swoops in and pins the attacker down, rearing up and letting out a gigantic roar as Nublar's volcano erupts. That should be the most awe-inspiring shot of the entire movie - T-Rex plus volcano with added Pratt is one hell of a sell - and yet it falls entirely flat. Not only is the framing and composition obscuring much of the wider spectacle - worrying as that's straight from the movie - but it comes not as the money shot of the trailer rather in the middle of a bigger sequence; before the T-Rex has finished her roar, we're straight into an ash cloud escape that ends with the far less exciting "dinosaurs in water" moment. The trailer provides no time for its "cool" shot to sit, instead of dragging audiences along.

Of course, trailers are primarily eye-candy, designed to grab you while waiting for another movie to start, so putting as much as possible up there to create a sense of value is understandable. But with Jurassic World: Fallen Kingdom, everything is edited so relentlessly it lacks anything tangible to latch onto; what are surely more impressive sequences in the film look washed-out and bland (see the Mosasaurus at the beach). Good trailers tell a story, these do not.

Related: Jurassic World: Fallen Kingdom’s Trailer Is Everything Wrong with Sequels

This misconstruing of what the sell is runs rampant throughout the subsequent trailers too. The latest one ends with the Indoraptor breaking into a little girl's room by opening the window and sneaking up to her bed, cutting to black just as it lunges for her. Now, it looks a cool sequence (bar the rather base-level nod to raptors opening doors in the original Jurassic Park), yet is butchered here by the fact we know how it ends; we saw the resolution of the scene - Owen and Blue burst in to fight the hybrid dinosaur - just forty seconds earlier (as well as in chronological order in the Super Bowl spot). Add to that two uses of the "dinosaur's eye as it wakes up" shocker setpiece, and the trailers begin to feel like a ripoff of themselves. Repeating footage in different setups across a marketing campaign is to be expected, but it's being stretched with Jurassic World 2.

Do Jurassic World 2's Bad Trailers Matter?

The only thing more disheartening than Jurassic Park winding up a rather generically-marketed franchise (the first teaser for the original, slowly building the pseudo-science behind the franchise, is a thing of beauty), is that this turn for Jurassic World: Fallen Kingdom probably won't matter in the long-run.

Jurassic World was a projection-smashing success, bringing in $1.67 billion worldwide (more than that summer's Avengers movie by almost $300 million) and is still the fifth highest-grossing movie at the domestic box office of all-time. Even with a 50% drop for its sequel, it would probably place as one of the ten biggest movies of the year. There's no such thing as a movie "too big to fail", but if there's going to be an exception to prove the rule, it's Jurassic World: Fallen Kingdom.

Related: Every Character Returning For Jurassic World: Fallen Kingdom

That's doubly true as, for all their blandness, the trailers have succeeded in selling one thing: Fallen Kingdom is different. Jurassic World has suffered a fair backlash in the three years since its release, with the repetitive storytelling, uninspired direction, and unabashed product placement seeing it lambasted as a betrayal of Speilberg's original thesis. J.A. Boyana's sequel looks decidedly different, with a real horror edge - especially in those gradually uncovered second-half sections - that does go a long way to at the very least reinstilling fan faith in the franchise (even if the trailers don't offer much of it tangibly).

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It'll be a hit, and it'll probably be liked. So the real question is, why haven't Jurassic World: Fallen Kingdom's trailers tried harder?

Next: Jurassic World 2 Has To Solve The Franchise’s Female Character Problem

Key Release Dates
  • Jurassic World: Fallen Kingdom (2018) release date: Jun 22, 2018
  • Jurassic World 3 (2021) release date: Jun 11, 2021
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