A new rumor suggests the first trailer for Jurassic World: Fallen Kingdom will be released in November of this year, around Thanksgiving. Of all the classic Hollywood franchise revivals that have been produced over the past handful of years, Jurassic World proved to be one of the most successful, breaking box office records en route to a $1.6 billion worldwide haul in summer of 2015. Obviously, Universal was keen on developing a sequel, and that followup will reach theaters next June. Chris Pratt and Bryce Dallas Howard are returning in their starring roles from the original World, and they’ll be joined by the one and only Jeff Goldblum as Dr. Ian Malcolm.
Director J.A. Bayona wrapped filming back in July, and is now making his way through post-production. As the highly-anticipated film inches closer to completion, fans are starting to wonder when Universal will start up their marketing campaign. At one point, it was speculated a teaser would debut at San Diego Comic-Con 2017, but that obviously did not come to be. Now, a new report is implying our first look at Fallen Kingdom will come in a couple of months – just in time for the holiday season.
Per Jurassic Outpost, it is believed the first Fallen Kingdom trailer will premiere around Thanksgiving. They caution that this is just a rumor for the time being, but mention Universal has informed their retail and licensing partners the Jurassic World 2 marketing campaign will “formally begin” that month. Some may recall the initial teaser for the first Jurassic World debuted in November 2014, so the studio is looking to replicate the advertising strategies they used to great effect the last time around.
From a business perspective, this timeframe makes a good deal of sense. Considering the reports are accurate, it’s very likely the teaser debuts during NBC’s broadcast of the New York Giants/Washington Redskins football game on Thanksgiving night. That would ensure the preview is shown to a massive audience, playing for millions of families gathered to celebrate the holiday. Universal would also then be able to attach a Fallen Kingdom preview to screenings of Star Wars: The Last Jedi, which is poised to dominate the box office in December. Awareness was never going to be an issue for a new Jurassic Park film, but it doesn’t hurt to kick off promotional efforts on this grand a stage.
As for what might be shown in the footage, fans should only expect snippets of information that offer clues about the plot. There’s still plenty of time until the film comes out, so all Universal has to do is whet the appetites of fans eager for another wild adventure with dinosaurs. It wouldn’t be out of the question to see the return of everyone’s favorite chaos theorist in a fun moment towards the end, letting casual audiences know early on that life found a way to get Goldblum back in Jurassic Park. He’s a fan-favorite character, so Universal would be smart to play up his involvement.
Source: Jurassic Outpost
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