Universal just gave Jurassic World: Fallen Kingdom an official title, but they may also release the first trailer in but a few weeks. After sequels blemished the brand, the world of Jurassic Park came back in a big way in 2015. Jurassic World served as a long-awaited sequel and reboot of the franchise that no one could've guessed would be such a giant hit. It went on to make over $1.5 billion worldwide with Chris Pratt and Bryce Dallas Howard in the lead, and made it a total no brainer to green light a sequel.
J.A. Bayona (The Impossible, A Monster Calls) is taking over directing duties on a sequel that will once again bring the world of dinosaurs back into theaters. Filming has been ongoing since early on this year, with the movie's production crew having since moved to Hawaii to possibly complete principal photography. Set photos have offered up glimpses of the sequel so far, but there may be an actual Fallen Kingdom teaser out soon too.
Chronicle Collectibles co-founder Paul Francis may have revealed Universal's marketing plans. His company is an official licensing partner on the Jurassic World sequel and he said in a recent Facebook stream (via Jurassic World 2 Movie) that the first trailer for Fallen Kingdom could come at San Diego Comic-Con:
Universal is gonna start rolling out some trailers, I think the first trailer will be sometime around Comic-Con?
As filming comes to a close, it makes sense for the studio to start turning their attention on marketing. In fact, it is now already underway thanks to the official Fallen Kingdom poster confirming the title, so having a trailer arrive within a matter of a few weeks seems plausible. Francis does not say specifically that the trailer will debut during SDCC and Universal's presence at the convention has yet to be confirmed. Back in 2014, they released a SDCC exclusive poster for Jurassic World - but with a poster already out for the sequel, debuting a trailer could kick off the marketing in the right way.
That said, there's not exactly a rush to start promoting the film, with close to a year still left until it arrives. Universal doesn't have any other blockbusters hitting theaters this year - with Pitch Perfect 3 being their biggest film on the slate post-SDCC. Releasing a trailer in the next few weeks puts Fallen Kingdom in a position of competing with films like Thor: Ragnarok, Justice League, and Star Wars: The Last Jedi for headlines and trailer records. It could be better for Universal to wait a few months and release the Fallen Kingdom trailer after the summer season has died down. We will have a better idea of what the plan is either way, by this time next month.
- Jurassic World: Fallen Kingdom (2018) release date: Jun 22, 2018