WB Split Joker Movie Costs (& Profits) Because They Were Worried

Joker Movie and Box Office Costs

Warner Bros. brought in a pair of extra financiers to split the costs (and profits) for Joker, over concerns about the movie's commercial prospects. In addition to being one of the more polarizing (if not the most polarizing) films of 2019, Todd Phillips' DC Comics adaptation is now one of the most profitable. The R-rated project cost $55 million to produce, which is a pretty modest sum for a tentpole nowadays (especially of the comic book-based variety). However, in less than two weeks of release, it's already grossed north of $500 million at the global box office.

Nevertheless, WB was understandably wary about making the movie in the first place. Phillips spent about a year convincing the studio to green-light his R-rated vision for Joker, in no small part because their top executives were concerned about the damaging effect the film could have on the larger Batman brand, should it flop. And although Deadpool and Logan have proven there's a sizable crowd for R-rated comic book adaptations in recent years, WB was still pretty anxious after giving Joker the go-ahead.

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Related: Joker is 2019's Most Disturbing Movie

In fact, according to an article by the New York Times, the studio was so worried, they brought on two additional co-financiers (Bron Studios and Village Roadshow) to reduce the risk of them losing money on Joker. As a result, all three of them will be sharing the movie's profits.

Given the prior success of Deadpool and Logan (not to mention, Deadpool 2), there's a reasonable argument to be made that WB was guilty of overreacting and convincing itself that Joker was a bigger financial risk than it really was. Comic book movies, especially ones connected to Batman, are more popular than ever right now, and even a film based on a relatively obscure superhero like Shazam! managed to gross north of $360 million this spring. Likewise, the much-discussed "failure" that was 2017's Justice League still took home $658 million around the globe. With a far lower price tag than either of those films, it would've come as a shock if Joker - a movie based on the Caped Crusader's most famous enemy - had failed to recoup its budget, in spite of having to deal with the restrictions of an R rating.

To be fair, though, it's easy to look back at this point and argue that WB was too worried about Joker's commercial prospects. The studio suspect the film would make waves, but had no reason to think it would win the Venice Film Festival Golden Lion, or that the pre-release "backlash" against the movie and concerns about it inciting real-world violence would end up being its greatest marketing trick. If they had, they wouldn't have split up the movie's costs and profits the way they did. Best to not feel bad for them, though; with Joker now eying a billion dollars at the global box office and well on its way to becoming an Oscar contender, WB are (much like Arthur Fleck) laughing their way all the way to the bank.

NEXT: Joker is Dividing All Audiences - Ever Oscar Voters

Source: NYT

Key Release Dates
  • Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn) (2020) release date: Feb 07, 2020
  • Wonder Woman 1984 (2020) release date: Jun 05, 2020
  • The Batman (2021) release date: Jun 25, 2021
  • The Suicide Squad (2021) release date: Aug 06, 2021
  • DC Super Pets (2022) release date: May 20, 2022
  • Aquaman 2 (2022) release date: Dec 16, 2022
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