John Wick is excommunicado in Chapter 3 because he killed Santino D'Antonio.
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In Chapter 2, Santino collects John's marker and tasks Wick with killing his sister.
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Once the job is complete, Santino backstabs John and puts a contract on John's head.
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To "finish it," John killed Santino on Continental grounds.
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Continental rules strictly state no business should be conducted at the hotel.
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So Winston had no choice but to make John excommunicado and place a $14 million bounty on him.
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This is why John begins Chapter 3 on the run.
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