In John Wick: Chapter 4, John Wick's life may be falling apart, but his box office numbers have been stellar. As Wick continues his fight against the High Table, the stakes are only continuing to rise for Baba Yaga. Fortunately for the franchise, the number of people going to see the movie has also been rising. While there were initially concerns that John Wick 4's long runtime could potentially get in the way of its success, the worries were overblown.
According to Deadline, John Wick: Chapter 4 has enjoyed a $29.4 million debut, the best the franchise has earned so far, as the next highest, John Wick: Chapter 3 – Parabellum, grossed only $22.6 million on its opening day. John Wick: Chapter 4 is expected to reach $70 million by the end of the weekend, which will also break the franchise record.
Why John Wick 4 Is Getting People Back Into Theaters
John Wick: Chapter 4's unprecedented success comes in the aftermath of the pandemic, which ravaged movie theaters and their business. While Top Gun: Maverick succeeded in warming audiences to theaters again, Avatar: The Way of Water and John Wick 4 have also been opening the floodgates. With its early success, John Wick: Chapter 4 will likely continue its ascent over the next few weeks.
As an original property, the John Wick franchise has never been able to experience the easy draw that adaptations have. Yet the slow development of both John Wick and his universe has helped get audiences' interest. With a grand scope that saw it filmed in nearly a dozen different countries, the care put into the universe's creation proved that John Wick: Chapter 4 is worth watching. Most viewers have been looking to watch the film in IMAX, PLF, and 4DX, given its high-caliber and masterful action sequences and visuals.
It helps that John Wick: Chapter 4 is a blockbuster action project that puts work into ensuring the realism of its action. Wick's relatable desire to retire also serves to make the character's motivations more palatable, which always helps with action heroes. John Wick: Chapter 4's bold ending has also encouraged word-of-mouth recommendations, which will be sure to draw even larger crowds.
Source: Deadline