Interest in John Wick: Chapter 3 - Parabellum remains high, as the movie is now expected to become Lionsgate's best home release in five years. The Keanu Reeves-led action franchise has become a bit of a phenomenon since starting in 2014. The box office for the John Wick franchise has continued to increase with each installment, with each sequel nearly doubling what the prior movie made. On the backs of more critical acclaim and stunning action, John Wick 3 grossed over $170 million domestically and $320 million worldwide this summer.
The interest in the franchise is clearly growing and so are Lionsgate's plans for John Wick as a brand. They have The Continental TV show in the works at Starz and have already announced John Wick: Chapter 4 will hit theaters in 2021. Reeves will return to star as the assassin, and it is expected that director Chad Stahelski will once again be behind the camera. Since the next installment is still a few years away, audiences are staying in the universe through John Wick 3's home release.
Even though it has only been available for a few weeks, the all-around home release sales for John Wick 3 are already generating great results for Lionsgate. The studio announced today that the movie has already sold three million copies through physical media, electronic sell-through, and video-on-demand units. John Wick 3 has surpassed John Wick 2 to become Lionsgate's highest-grossing electronic title ever. The combination of the home sales has put the movie on track to become Lionsgate's highest-grossing home release in five years - or since 2014's Hunger Games: Mockingjay - Part 1. Lionsgate President of Worldwide Home Entertainment Ron Schwartz had this to say about the film's performance:
The success of John Wick: Chapter 3 is a testament to the film’s incredible cast, led by Keanu Reeves, and amazing creative team, the efforts of our sales and marketing executives, and the vibrancy of the home entertainment business across all of its platforms.
This performance by John Wick 3 just goes to show how popular the franchise as a whole has become over the last five years. Lionsgate estimates that the film's home release sales are on par with what a movie that made $250M domestically would do, which is $80M more than what John Wick 3 made. The great word of mouth for this installment of the franchise may be what is driving the higher performance, or it could just be that many people didn't get a chance to see it in theaters in the first place.
Either way, John Wick 3 will outperform much bigger financial hits like Hunger Games: Mockingjay - Part 2 and cements it as one of the studio's biggest franchises. The third installment is currently the studios' sixth highest-grossing release of all-time, and it is their biggest release of the year by a wide margin. It's no wonder that Lionsgate is pushing for more content from this universe. And if John Wick: Chapter 3 - Parabellum continues to overperform on home video, then that desire will only keep increasing in the weeks and months to come.
- John Wick: Chapter 4 (2021) release date: May 21, 2021