Jenni "Jwoww" Farley is following in the footsteps of her Jersey Shore co-star Snooki Polizzi, with plans to open up her own new boutique in New Jersey called Heavenly Flower. While the two best friends got their start on the MTV hit series, they have used their fame to venture into different business projects as of late. Snooki opened her first boutique in 2018 before later expanding to a second location. As she is no longer a part of the show, Snooki focuses much of her attention on her two stores. Now, Jwoww is setting out to open her own boutique in New Jersey as well.
While she has spent much of her adult life on Jersey Shore, Jwoww has also taken on different business projects over the years. For the most part, the mom of two brings in her additional income by partnering with different brands on social media. In fact, a majority of her Instagram posts are promotional posts for different brands she works with. Jwoww also spends most of her time being a single mom as she and her children's father, Roger Matthews, went through a nasty and public divorce a few years back. Jwoww just turned 35 years old earlier this month.
Snooki seems to have inspired her best friend to start a business of her own, given that Jwoww has just announced on Instagram that she will soon be opening her own boutique. This new clothing store, Heavenly Flower, will be located in her home state of New Jersey. Jwoww encouraged her Instagram followers to follow her store's official Instagram account, as there will soon be updates revealing more details regarding products and an opening date. The page has numerous photos of the logo, as well as flowers and pictures of Jwoww with her daughter Meilani. As of this writing, the account has a little over 1,700 followers.
Upon learning the news of Jwoww's latest project, Jersey Shore fans on Reddit began to speculate the details surrounding the store. One user did some deep research to discover that "heavenly flower" is actually the meaning behind Jwoww's daughter Meilani's name. Because of this realization, many think that the store will be a children's clothing boutique. Or, perhaps, it will sell matching outfits for mothers and daughters. This store is perceived as being quite out of character and off-brand for Jwoww, as it seems girly and innocent.
The details surrounding Jwoww's new store are very vague. However, it looks to be something that she is quite excited about. As Jwoww prepares to step foot into a business venture that she has no experience in, she is currently relaxing in the mountains with the rest of her Jersey Shore roommates as they film the new season of the show. Luckily for Jwoww, she has her best friend Snooki to lean on with any questions she may have regarding running a boutique.
Source: Jwoww's Instagram, Heavenly Flower's Instagram, Reddit