A new IT sneak preview will air sometime during the MTV Awards this Sunday. Anticipation is running high for Andrés Muschietti's (Mama) IT, an upcoming adaptation of the Stephen King novel of the same name centering on Pennywise the Clown, which is evident by the record-breaking views the first trailer produced in March. The trailer garnered over 196 million views in its first 24 hours, trumping The Fate of the Furious' previous record of 139 million views.

The horror movie, which is due out in September, comes 27 years after Tim Curry appeared as the iconic clown in the original TV miniseries, which is fitting considering that Pennywise appears only once every 27 years. This time, however, Hemlock Grove‘s Bill Skarsgård will be suiting up as the frightening clown. Audiences have already gotten a few looks at Skarsgård's Pennywise thanks to production stills and set photos, including a brief look in the trailer, but they'll soon get another chance to see the clown in action.

New Line and Warner Bros. have partnered with MTV to air an exclusive sneak preview of IT sometime during this Sunday's annual MTV Movie & TV Awards (May 7 at 8/7c). MTV made the announcement on Instagram, which was confirmed by the official IT Instagram account.

It's commonplace for sneak previews and sometimes even full-fledged trailers to debut during movie award shows, especially if a studio's target audience frequently watches those ceremonies. Since the first trailer released not that long ago, fans shouldn't expect a full-length preview to air this weekend, but rather something around one minute long.

While fans are certainly excited to see Pennywise on the silver screen for the first time, real-life clowns are dreading the new production. The film has been criticized for "ruining" the clowning business due to its scary nature. It's certainly a fair argument, though a strong one. Guilford “Gilly” Adams says being a clown is a dying profession, but the business' failure should not the fault of one movie. Getting this movie this far has been long and arduous in and of itself.

Right now, everything seems to be going fine for the film, but it wasn't always smooth sailing. Beasts of No Nation director Cary Fukunaga was originally set to direct the adaptation, but he departed the project after several years due to ambiguous "creative differences." Muschietti later boarded the project which is now set to be the first installment in a two-part series. So, if people suffer from the fear of clowns, the insanity may not cease come this fall.

Next: Does the New It Movie’s Pennywise Look Too Scary?

Source: IT