After months of casting hype and production news, horror fans and Stephen King loyalists are still waiting for the first IT: Chapter Two trailer. The sequel to Andy Muschietti’s 2017 film IT will take place 27 years after the original film’s 1989 storyline, with the Losers' Club all grown up and re-introduced to the menacing Pennywise, an ancient, trans-dimensional baddie who forever changed the town history of Derry, Maine.
In the 2017 film, Beverly Marsh, Bill Denbrough, Ben Hanscom, Richie Tozier, Eddie Kaspbrak, Mike Hanlon, and Stan Uris bond together to literally confront their deepest fears, embodied by Pennywise the Clown. Beverly was especially traumatized after being sexually abused by her father and abducted by “It,” while her male comrades all have their own insecurities to overcome after defeating Pennywise and sending him into a 27-year hibernation. IT: Chapter Two sees the reemergence of Pennywise, along with the Losers' return to their hometown, honoring a blood pact they made nearly thirty years prior.
IT: Chapter Two has almost the exact same release date (September 6) as the original 2017 film (September 5), so we can expect a comparable trailer rollout for the sequel. Based on IT’s original marketing timeline, in which the first teaser and poster were released in late March during CinemaCon, we’re most likely six to seven weeks away from a full-length IT 2 trailer. In fact, early April probably seems the most likely given that CinemaCon 2019 kicks off on April 1.
As IT fans already know, the first movie's trailer release was truly a pop culture event. The teaser had more viewers in 24 hours than any other film previously with 197 million, topping The Fate of the Furious’ previous record of 139 million. So, the IT: Chapter Two trailer premiere will not only be a big deal for horror fans, it will be an international social media phenomenon, especially considering that the unveiling of the first IT 2 poster last October was anything but revelatory.
Another thing to consider is the sequel’s star power. The original IT cast features Sophia Lillis (who later starred in Sharp Objects), Stranger Things' Finn Wolfhard, and Bill Skarsgård in the titular role, but none of those names were true A-list stars at the time of the film’s premiere, let alone the trailer’s release. With IT: Chapter Two, however, Warner Bros. Pictures has established Hollywood actors like James McAvoy, Jessica Chastain, and Bill Hader, all of whom have existing worldwide fanbases that consist of various demographics.
So, come early April, be ready for your first look at IT: Chapter Two - and to be made scared by clowns all over again.