Regarding a previous topic I brought up in another post - marketing to both the fans of the character and a broader audience that's never heard of Iron Man director Jon Favreau had this to say:
"The biggest hurdle was getting the comic book audience to know that we got the right guy playing Tony Stark. That we're handling the movie with the right tone, with the right humor, with the right personality, with the right look and to get the suit right because that's the only people who know who Iron Man is right now, are the fans. Now it's about educating the rest of the public, and what 'Transformers' showed is that if you have enough visual interest on the screen there will be a curiosity about the movie."
Favreau has confidence that the average moviegoer who doesn't know the character will want to see the movie based on the "layers of technology, the fighting and then the Marvel brand." and just those items alone will attract tons of people to the film.
Regarding the PG-13 rating, he stated that although he believes that younger kids will be able to see the movie, he's targeting that instead of PG because:
I wanted to have something in which the action was appropriate for all audiences, but I didn't want to make it a PG family fun film because it was Tony Stark and Tony Stark likes to screw, he likes to drink, he likes to party, he likes to drive fast cars and Iron Man gets rough and tumble. It's about a guy who's ambushed in a convoy, in our case in Afghanistan. So there's a way to treat that material where it's not cleaned up too much. For me, I will enjoy watching it but I wouldn't feel irresponsible about letting my kid see it, but it's my kid, I don't know if you'll feel the same way.
Personally I'm happy to hear that because I would hate not being able to bring my daughter to see this!
There's also plenty to look forward to in the inevitable Special Edition DVD because the first cut of the film was just under three hours and he's going to work hard to pare it down to under two hours for the theatrical release. That leaves plenty of footage for extras on a DVD or maybe even a longer "Director's Cut" version.
Was that the Iron Monger armor or the Mark II armor in the Comic-Con trailer?
Inadvertently, he confirmed that the armor shown in the movie is the Iron Monger armor:
"We showed the Mark 1 and the Mark 3, so put it all together. You got to save something. We have to have some surprises."