Just as fans enjoy the end of "Phase One" of the Marvel cinematic universe with The Avengers releasing on home video last month, the marketing campaign is kicking up for Phase Two. Yesterday, the first few seconds of official Iron Man 3 footage released to tease tomorrow's unveiling of the full-length Iron Man 3 trailer. And today, a series of new stills from the film help fill in the gap.
There are six new [Update: 7 + a poster] shots in total, including the first officially released image of War Machine's new Iron Patriot-themed armor design, built by the air force.
Two of the stills come from the official Australia/New Zealand Facebook page for The Avengers and the other four come exclusively from USA Today. As we can see from the stills and from yesterday's trailer preview, Pepper Potts is playing a very important role in the Stark-centric solo affair.
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From the brief sneak peek Iron Man 3 footage released yesterday, and from what we saw from the minutes of early footage during Marvel Studios' Comic-Con presentation, we can see which scenes some of the images come from. The classic Iron Man pose being struck by Stark (Robert Downey Jr.) in the Mark 47 armor, for example, is from the scene where Stark first puts on the Extremis-inspired armor, calling to his body one piece of the armor at at a time and then flipping down into this pose.
"Now we see he's invented a technology that allows him to basically have the suit arrive to him anywhere at any time, piece by piece. And it doesn't always work at first."
The shot of Pepper Potts (Gwyneth Paltrow) holding an older Iron Man helmet is from a scene after Mandarin attacks Stark's mansion with helicopters and - from the early trailer descriptions - may be shown in the full trailer tomorrow.
[Update #1: Marvel Studios has released the first Iron Man 3 poster]
[Update #2: EW has the first exclusive image of Ben Kingsley as The Mandarin]
[Update #3: Watch the full Iron Man 3 trailer.]
Adding to the official Iron Man 3 synopsis released last week, Marvel President of Production Kevin Feige explains to USA Today that the threequel takes place a few months after the events of The Avengers where The Mandarin attacks.
"He basically loses all of his toys and is forced to just use his mind to rebuild and to face his biggest enemy... He's ultimately the engineering superhero. He's so charming and so flamboyant that sometimes you forget that's what he is: 'Hey, kids, learn this stuff and you can maybe build an Iron Man suit.' "
"The goal with Iron Man 3 is to again prove that all of our single heroes are as interesting alone as they are when they're all together in an Avengers movie."
"In this movie, we are again going to see him stripped down more than we've ever seen him since he was in that cave, again with his back against the wall and with nothing but his wits to help him survive."
Excited to meet the Mandarin?
Iron Man 3 is directed by Shane Black based off of his and Drew Pearce’s screenplay, and stars Robert Downey Jr., Ben Kingsley, Don Cheadle, Gwyneth Paltrow, Guy Pearce, Jon Favreau, Rebecca Hall, William Sadler, James Badge Dale and the voice of Paul Bettany.
Iron Man 3 releases May 3, 2013, Thor: The Dark World on November 8, 2013, Captain America: The Winter Soldier on April 4, 2014, Guardians of the Galaxy on August 1, 2014, The Avengers 2 on May 1, 2015 and Ant-Man on November 6, 2015.
Follow Rob on Twitter @rob_keyes.
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