'Iron Man 3' Special IMAX Poster Revealed; Kevin Feige Discusses Tony's Trauma [UPDATED]

Iron Man 3 IMAX Poster Header

UPDATE: Check out a new Iron Man 3 Featurette as well!

Marvel executive Kevin Feige has worked as a producer on just about every Marvel Studios movie released in the 21st century, and is effectively the spider at the centre of the Marvel movie web. He is in charge of keeping continuity in line across all of the films that take place in the same universe, including Thor, Captain America, The Avengers, Iron Man, and the respective sequels to all of those, along with future releases Guardians of the Galaxy and Ant-Man.

Therefore, while Shane Black and Drew Pearce put together the screenplay for Iron Man 3, and Black directed the film, Kevin Feige is tasked with overseeing Tony's cross-franchise character arc - a subject he has opened up about in some recent press interviews.

In an interview with the LA Times, Feige discussed Tony's character development and the hardships that he will go through in Iron Man 3 (which actually led to Robert Downey Jr. sustaining a real-life injury during filming). The trailers for the film have given us a glimpse at some devastating disasters that lie in wait for the smooth-talking billionaire superhero, and Feige asserts that the new challenges Tony faces will stack up against the fallout he's already experiencing from the events of The Avengers.

"He’s experienced things now that frankly was a wake-up call. You don’t have gamma-powered strength that anger can bring about. You don’t have super-soldier serum flowing through your veins. You’re not a thunder god from Asgard. You’re just a guy. And Tony doesn’t necessarily like to be reminded of those kinds of things because he likes to be at the top of the food chain.

"Where we meet Tony, he wants to be in that suit all the time, and he wants a lot of suits around him. And just as we sort of learn that’s his issue, we blow them all up and take him out of that comfort zone.

“We wanted to take Tony to a place that he hadn’t been since the first half of the first ‘Iron Man’ film, which is, essentially, by himself without his money, without his toys, without his gadgets, with just his mind, his intellect. We wanted to do that in a big climactic fashion by literally taking away everything that is near and dear to him, as symbolized in that mansion crumbling down into the Pacific.”

Robert Downey Jr. in 'Iron Man 3'

With Tony's mansion goes his workshop, his collection of inventions, that Jackson Pollock painting and the invaluable aid of JARVIS. Pepper Potts , who Tony has decided is "the one thing I can't live without," will also come under great threat from his enemies, though it's been heavily inferred that she might not need protecting as much as Tony believes.

The interplay of Tony's reaction to the attack on New York and the fresh attack on his home certainly sounds like it will provide an interesting way to shake up the character and force him to rely on his superpowered intellect, rather than his money and gadgets. It also provides an easy opportunity to exposit the events of The Avengers for audience members who haven't seen the movie, and to explain the absence of the other Earth-based superheroes during the Mandarin's assault.



Iron Man 3 is out on general release from Friday May 3rd, and fans who attend a midnight showing at IMAX theaters will also receive this free poster, designed by comic book artist Jock (The Losers, Hellblazer). The poster is the last in the IMAX 12:01 series, which has included creative and unconventional posters for films like Real Steel, The Amazing Spider-Man, and Frankenweenie. It's an incredible shame that IMAX and Mondo are ending the 12:01 series - though they've promised something special will replace the posters at future IMAX releases.

Iron Man 3 - IMAX 12:01 poster

The poster depicts Iron Man with his "boys": an Iron Legion consisting of all the additional armors that he's put together, who will provide backup for Iron Man and War Machine as they face off against the Mandarin. Who needs the Avengers when you can make your own friends?


Iron Man 3 is out in theaters on May 3, 2013.

Source: LA Times

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