One of the most important movie geek questions for 2013 is whether or not Marvel Studios can build on its post-Avengers momentum with this next round of solo character films, and Iron Man 3 has the distinct (honor? Challenge?) of being the first guinea pig out of the pen.

Never one to hedge their bets, Marvel Studios is taking some additional steps to make sure their flagship solo character franchise sees some good returns at the box office, by releasing the film early, exclusively in IMAX 3D.

Check the choice excerpts from the press release issued by Disney/Marvel:

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