As if dating during a global pandemic wasn't hard enough, a new study found that singles who own Apple products were up to 76-percent more likely to land a dating app match over other smartphones, including Android phones. The study included a wide array of various devices from tech brands, and found some quite interesting information pertaining to whom is swiping right, where they are, and why.
Apple and Google both debuted mobile operating systems in 2007, sparking the boom of smartphone devices the world relies heavily on today. While Apple's iPhone and iOS systems helped make the company a household name once again, Google's Android slowly evolved into a major competitor. Since 2011, Android has been the best selling OS worldwide each year and has the largest installed user base of any operating system. While online dating sites began to flourish throughout the early dot-com boom, it was the second wave of smartphone dating apps like Tinder and Hinge that really turned the dating scene on its digital head. While app speed dating, consisting of a quick glance and a swipe left or right, has become synonymous with single life, these days the method has grown out of necessity, due to recent lockdowns and social distancing rules.
A study conducted by Compare My Mobile looked at data from more than 50,000 dating app swipes across fifteen major cities around the world. The profiles were identical in each case apart from the tech depicted. As a control, the study compared the results against a profile containing no tech at all. It's important to note that the study also opened up matching for all genders including non-binary. However, there was not enough data outside of male and female to make genuine observations for this study. Per the results, the Apple brand is your best bet at getting a positive swipe toward a match. Being listed as an iPhone owner increased a person's chances of getting right-swiped up by 76-percent. Apple Watch contributed to 61-percent, and AirPods contributed 41-percent. Perhaps a photo of yourself taken on your iPhone 11 Pro, showing you checking your Apple Watch, with your AirPods in, will guarantee a 100-percent swipe rate... perhaps not. Aside from Apple being discovered as the most desirable of brands, the data reveals a lot more.
Android, At Least You're Not Blackberry
While Android was a (very) distant second behind Apple in the dating game study, it is a lot better off than other tech brands. The study showed that having a Samsung in the dating profile increased likelihood of a match by 19-percent. Not bad! Unfortunately from there, the chances of a swipe right are not great for Android owners. Google devices actually decreased a potential single person's chances by 10-percent. There is always hope when it comes to single life... but maybe not for BlackBerry users. It was by far the worst device brand to perform in the study and actually negatively affected a person's chances by 74-percent, essentially making it the anti-love potion of an iPhone. All tech aside, the study showed some very interesting data about people on these dating apps as well.
In every single age group from 18-45+, women were more influenced by what tech the profile listed more than men, and it wasn't even close. At least 60-percent of women aged 18-20 cared about the device compared to 15-percent in men, and this isn't just a Gen Z thing either. 70-percent of women in their thirties were put off by someone's tech compared to 3-percent of men in the same age group, and women over 45 were over 50-percent compared to 1-percent of men. Whether you're on an Android, with Apple, or using a Nokia 3310, there is someone out there for everyone. It just might be harder to match with them on dating apps, unless you're packin' Apple.
Source: Compare My Mobile