There's still half a year left before the 2015 movie brawl gets underway, so we anticipate that studios will continue to re-position both their heavy-hitters and lighter weight contenders in the meantime. Focus Features, for example, has decided to move Insidious Chapter 3 into next year's Summer Blockbuster Season (which begins in May), while also putting Tarsem Singh's sci-fi thriller Selfless in a spot where it stands a better chance of success at the box office.
Insidious Chapter 3 was originally scheduled to arrive on April 3rd, 2015, but has now been scooted back nearly two months to May 29th, where it shall face off against the kid-friendly animated feature Monster Trucks. Much like indie dramas, horror films can often thrive by serving as counter-programming to the big flashy tentpoles in the summertime; last year, for example, Insidious director James Wan's The Conjuring even wound up performing as well as some of the blockbuster competition, at both the U.S. and global box office.
That, in a nutshell, is what Focus Features surely hopes Insidious Chapter 3 will do - make a healthy buck by drawing in the crowds looking for a genre movie that doesn't involve big special effects and the like. Insidious 1 & 2 screenwriter Leigh Whannell is both writing and directing Insidious Chapter 3, which begins production this month; fingers crossed, Focus moving Insidious 3 to May is as much an expression of the studio's confidence in the quality of their product, as it is an attempt to place the film somewhere that improves its financial prospects.
Selfless was originally going to be released on February 27th next year but in the time since it staked its claim, both the Will Smith-led flick Focus and the reboot Hitman: Agent 47 have also been scheduled to arrive that date. As such, Selfless is now going to arrive on April 17th, 2015 - as counter-programming to that day's big opening title, the Kevin James comedy sequel Paul Blart: Mall Cop 2.
The Selfless screenplay, written by Àlex and David Pastor (Carriers, The Last Days), revolves around a dying billionaire who has his consciousness transferred into the fresh corpse of a younger man (Ryan Reynolds) - but with unforeseen consequences, when the billionaire then has flashbacks that "reveal the disturbing origins of the body he now inhabits."
It sounds as though the film will mashup sci-fi ideas with surreal horror elements, similar to Singh's film The Cell; if nothing else, Selfless ought to look really good, with Tarsem calling the shots (see as proof: the gorgeous and/or stylishly macabre imagery he conjured up in The Cell, The Fall, Immortals, and Mirror Mirror).
Selfless arrives in U.S. theaters on April 17th, 2015, followed by Insidious Chapter 3 just over a month later, on May 29th.
Source: Focus Features