Marvel's Inhumans is having a tough time critically and the box office isn't showing any mercy for the ABC mutant family drama, with predictions for its IMAX opening getting lower and lower. The new series will be premiering September 29 on TV, but Marvel fans had the chance to get a glimpse early in theaters.
Based on the Marvel Comics of the same name, the series follows Black Bolt (Anson Mount) and other members of the Inhuman Royal Family including his wife Medusa (Serinda Swan), cousins Karnak (Ken Leung), Gorgon (Eme Ikwuakor) and Triton (Mike Moh), Medusa's sister Crystal (Isabelle Cornish), Black Bolt's brother Maximus (Iwan Rheon) and family pet Lockjaw - the lovable giant teleporting dog. The Royal Family rules over the Inhumans city of Attilan, located on the Moon, but are forced to escape to Hawaii after a military coup lead by Maximus.
While everyone loves a giant dog and superheroes, Inhumans isn't getting the love Marvel projects typically receive. And it seems this is being reflected at the box office. Original box office predictions for the IMAX release were already poor at $2 million, but an updated report from Deadline has taken it even lower. The premiere brought in only $360k on Friday, pegging the show as making a mere $1.38M over the Labor Day weekend.
This not only sees it coming in way behind films like Hitman's Bodyguard, Leap and Anabelle: Creation, but is also poor alongside similar TV-to-cinema transitions; Game of Thrones' season 4 episodes "The Watchers on the Wall" and "The Children" were rereleased in IMAX and made close to $2M in a week's run.
It's not too surprising that Inhumans is struggling. When the cast were first revealed in costume, fans weren't happy with costuming (most nobly Medusa's hair), and since then reviews have labeled it as Marvel's weakest entry to date. Hardly surprising given that it was a fast, low-budget production involving a CGI dog.
While Inhumans has yet to hit the small screen, reviews so far have not been kind, meaning the wait for the ABC debut will be a tough one.
Inhumans premieres on ABC September 29 and is in IMAX now