Indiana Jones And The Broken Box Office Records

Next week there's a little film called Indiana Jones and the Kingdom of the Crystal Skull .

You may have heard of it.

If not you're either just back from Mars or you've just woken up from a fifteen year coma.

Well we are almost there folks and I can't wait - however I won't be there on opening night - I'm checking out a screening of Bernardo Bertolucci's The Conformist. I know, I know I should be at Indy - but that's life!

However, you can bet your backside that I'll be there on Friday night, popcorn in hand just like I was in 1989 when I watched The Last Crusade but enough about me - you want to know about Indiana Jones.

Indiana Jones is going to be a hit, we all know that. It won't be a hit like Speed Racer was going to be a hit, it will be a solid gold hit - a "blockbuster" in the true sense of the word.

In case you don't know, before it became corrupted by the studio marketing folks the term "blockbuster" was a film that had people literally queued around the block - it was therefore busting the block. These days films are pitched as being blockbusters before they are filmed - they are just big budget films that the studios hope will be hits.

Anyway, how big a hit will Indy 4 be?

Some are saying "Star Wars" big!

Studio tracking for the film is running better for Indy than for Prince Caspian, a film that opens this weekend! states that:

"Definite Interest for the new Indy is a staggering 63 percent, and it has an overall First Choice of 28 percent. This is all a way of saying that the movie cannot miss."

The site predicts that the film will make between $41-$44 million, on Friday, $32-$34 million on Saturday and on Sunday it should ring up around $34-$36 million and then on Memorial Monday it might bank $22-$24million. Therefore the film's total five day opening should be somewhere between $162 and $172 million.

Not a bad little earner.

This would have it beating George Lucas' other little franchise film Star Wars: Episode III - Revenge of the Sith.

What makes this even more amazing is that the Indiana Jones films haven't had the huge fan base of the Star Wars films, but over the years the movies have become more and more iconic. I blame the Internet and people like me.

It's not bad for a sequel considering that the last film in the franchise was released 19 years ago and it's starring a 65 year old man who isn't big with the young demographic!

It's good that there is now an event film for "older" people, a film that has even my dad excited!

Let's just hope that Indiana Jones and the Kingdom of the Crystal Skull is just as good as the previous three films and that my hard earned wages are well spent.

George, Harry and Steven - I'm not worried. I have faith.

Indiana Jones and the Kingdom of the Crystal Skull opens next Thursday - May 22. Like I needed to tell you!


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