Today is certainly a lucky day for Indian Matchmaking fans, as the stars seem to have aligned for Sima aunty to finally make an Instagram account!“ Whether it’s her wavelength that matched with the fans, or just her chemistry with the camera and cast, Sima Taparia has become an instant Internet sensation.

Indian Matchmaking season one premiered this week on Netflix and has been trending ever since. The show follows lonesome Indian singles from India to America. These single Millennials are on an Indian Matchmaking journey to find a compatible partner... with the help of Mumbai’s best matchmaker, Sima Taparia. Sima “mami” or aunty, with decades of experience, gets down to business as clients list down the most absurd of requirements from “she should be flexible” to “he should know about Bolivia’s salt flats.” Taparia, who herself got married via an arranged marriage when she was 19, became a matchmaking expert via her excellent networking skills. She uses these skills so well as she matches “biodatas” and uses an algorithm more calibrated than Tinder or Hinge. Memes have been shared and group chats have been on fire; fans across ages are discussing this novel side of this reality dating show... and (of course) Sima aunty.

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As for Instagram, that platform can’t get enough of stories tagged with every relatable or funny moment about Sima from the Netflix show. Fans of the super-hit Netflix show can now get busy tagging their favorite Sima Taparia in their stories, as the charismatic matchmaker is now on Instagram! Her handle is @simatapariaofficial and she just made her IG debut official with an Instagram Live session with a fan. Gopalika Virmani, a Delhi-based fashion expert, who seems to be friends with Ankita (a cast member from Indian Matchmaking) announced that she would be going Live with Taparia. The account gained thousands of followers instantly as fans of Taparia awaited her arrival. Taparia’s Live session happened and it revealed quite a few interesting insights about the celebrity matchmaker. The fun IGTV session can be watched here.

Twitter is also in her thrall. Whoever in Netflix found Sima Taparia deserves an award. Pure reality TV gold,” says a top tweet about Indian Matchmaking.

Sima Taparia recently revealed that her phone has been constantly ringing for the past three days. Speaking about her overnight fame, she shared that she’s received over 3000 inquiries from potential clients since then, just because of Indian Matchmaking. The A Suitable Girl star also spoke about how, in spite of the ongoing coronavirus pandemic, she’s been able to fix up two matches, using only Zoom and WhatsApp calls. Confessing about how she is able to understand the likes and dislikes of her clients within one or two meetings, she mentioned that she has also helped a 50-year-old with 3 past divorces to find a match. At this rate, maybe IM will give Bachelor Nation a run for its money!

Talking about how hectic the job of matchmaking is, Taparia calls her workday a “25 hour” one. Although she’s a homemaker, she starts work with calls coming in as early as 9 am and as late as 11 pm. The expert believes that she’s a “Nimit” who can help people meet, but their Indian Matchmaking marriage depends entirely on what fate has in store for them. Maybe it was this very fate (or newfound fame) that led Sima Taparia of Indian Matchmaking (streaming now on Netflix) to join Instagram and gain over 1000 fans in an hour’s time.

Next: Indian Matchmaking's Creator Welcomes Conversations About Colorism

Source: Gopalika Virmani, Sima Taparia