Disney/Pixar has released a new trailer for this summer’s Incredibles 2. While the studio’s dabbling in sequels has been relatively hit or miss with audiences, one property moviegoers have been desperate to return to is The Incredibles. A long 14 years ago, Brad Bird introduced viewers to the Parr family and gave Hollywood one of its finest additions to the superhero genre. The film was a phenomenal success, grossing $261.4 million domestically and winning the Oscar for Best Animated Feature – among many other accolades.
After years of pent up demand, Bird finally announced he’d be returning to the world of The Incredibles a few years ago, and the project is finally on the horizon. Pixar has put together a small marketing campaign to this point, most notably with a teaser that set the stage for the basic plot of the movie. But now, with just a couple of months to go until Incredibles 2 makes its way into theaters, the advertising efforts are going to increase exponentially. As usual, a new wave of marketing kicks off with a new preview, which you can watch above.
The trailer continues to emphasize that the main crux of the narrative is Helen Parr, Elastigirl, taking a new job at telecommunications company DevTech. Run by Winston Deavor (Bob Odenkirk), their goal is to help supers return to their former glory as public figures and icons. Remember, in the Incredibles universe, superheroes are illegal, but there are those interested in changing that law. The specifics of Helen’s mission are unknown at this point in time, but it’s clear Incredibles 2 isn’t downplaying the stakes. Elastigirl has the future of all supers riding on her shoulders, as her success will give her children the ability to make an important choice later in their lives.
With Helen away on a business trip, Bob Parr has to be a stay-at-home dad and watch the kids. Incredibles 2 marketing has assured viewers this is where a lot of the film’s humor will come from, since Mr. Incredible appears to be a bit over his head when it comes to parenting. This isn’t to say he’s a bad father, he’s just a little overwhelmed. Between Dash’s homework, Violet dealing with teenager drama (“Is she having adolescence?”), and Jack Jack’s evolving powers, there looks to be enough material there to carry its own movie. A key component of the Incredibles brand is mixing jaw-dropping action with “normal” family home life, so it’s nice to see Bird is maintaining that element for the followup. Hopefully, the Parrs come out of Incredibles 2 as an even stronger clan.
This trailer also gives audiences their first look at the new Incredibles 2 villain, a mysterious figure who calls himself the Screen Slaver. His arrival seems to be the catalyst for Mr. Incredible jumping back into action, and Frozone is more than happy to come along for the ride. As he gets ready to suit up, we hear the voice of his wife Honey again, promising another hilarious scene between the two that will hopefully rival “Where’s my super suit?” when we see it in full. At this stage in the game, Incredibles 2 looks like it will be worth the 14-year wait and be another memorable outing for Pixar.
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