[Update: We have a new Inception character featurette to share!]
The promotional campaign for the upcoming mind-bender Inception has been in full force, yet Warner Bros. has managed to keep much of the film veiled in secrecy. Two new TV spots popped up during the NBA Finals last week, and both continue to enhance the anticipation of Inception.
In addition to the TV spots, we've got a handful of Inception images. One is the cover of Total Film Magazine's latest issue in the UK, while the rest are random shots of the cast at various stages of the film.
The TV spots are beginning to take new form as the studio begins to recognize its main demographic. There is a rock star quality to the film that definitely aims at the 18-30 male crowd - a huge part of the success or failure of Inception.
More importantly, both TV spots present a little more footage. While it all runs at warp speed, the footage is pretty breathtaking. There is a brilliant use of speed-ramping that looks like a combination of in-camera effects and CGI enhancements. In addition, the sound design is fantastic as a French market place explodes around Leonardo DiCaprio and Ellen Page.
Right now only low-quality copies of the TV Spots are online - we have quality standards here at Screen Rant, so we'll give you the links for now and update with hi-res copies of both spots when they become available:
The scene is an extension of what we've seen briefly in the Inception trailer. The discussion between Leonardo DiCaprio and Ellen Page now looks to be her first experience in the dream world. The clothing would suggest that as well, considering both look the same as when they are first introduced by Michael Caine. There seems to be a connection to The Matrix throughout much of this film, but especially in this scene, as DiCaprio introduces Page to the dream world.
The tenth TV spot hits the 18-30 crowd right in the gut. The pace is pumped full of adrenaline and a new scene is introduced with Joseph Gordon-Levitt churning out a few one-liners. If you look closely near the end you'll see Ken Watanabe - who plays the supposed villain of Inception - in a chair under the spell of the dream machine.
Update: MSN UK has debuted an exclusive featurette on the characters of Inception, based on the character posters which recently debuted online. Featured in the video are DiCaprio ("The Extractor"), Joseph Gordon-Levitt ("The Point Man"), Ellen Page ("The Architect"), Tom Hardy ("The Forger"), Cillian Murphy ("The Mark") and Marion Cotillard as the enigmatic "Shade." Noticeably absent is Ken Watanabe's character, "The Tourist."
I will warn you: this featurette gives more away about Inception than any of the previous promo material we've seen. If you want to stay in the dark about this movie, you may want to think twice before watching it. Consider yourself warned:
Inception has also found its way onto the cover of another magazine, only this time it is exclusively for the United Kingdom. Us Americans have to stick with Tom Cruise and Cameron Diaz from Knight and Day for the June edition of Total Film Magazine.
We addressed the interview with Cillian Murphy a month ago, but somehow this cover slipped through our fingers. The image uses the same city theme as the production logos at the start of each trailer, where cities take the form of words.
Finally, we stumbled upon some great new images from the film that haven't been officially released. Within a thread on the forums of Nolan Fans, some fans have posted images from international fan sites. While the images have yet to make their way to the States, we've got a few that stood out.
There is a sample of just about every character in the film within the 20 new photos. The most interesting is our first real glimpse at Dileep Rao's (Avatar) character, who has been absent in every trailer. Definitely take a look at the photo of the rotating camera used in the hallway fight scene for a taste of the in-camera, practical effects used to shoot Inception.
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Inception is slowly establishing its core audience, which is primarily male at this point. This could be the reason for Joseph Gordon-Levitt's prominence in the more recent footage. Then again, the typical advertising response to a scarce female crowd is to present the female leads, so we may see more of Cotillard and Page in the near future.
With 10 TV spots, three trailers and a healthy number of posters, Inception has released quite a bit of promo material to the public without revealing the key elements of the film. Then again, we don't actually know what we are looking at, so it is still a guessing game. In that regard, Warner Bros. and the rest of the team behind Inception have us right where they want us.
What do you think of the TV spots? Are you excited for the film or are you still deciding? Share your thoughts in the comments section below.
Inception bends into theaters and IMAX on July 16th, 2010.