Lionsgate's adaptation of The Hunger Games is already gearing up for an opening weekend box office take on par with the first Twilight movie. Of course, its performance in the weeks thereafter will truly determine if this film has managed to attract the interest of those outside the source material's rabid fan base - and thus ensure than this will indeed be the cash cow that studio executives are hoping for.
Today we have a new five-minute featurette for the movie that offers a mix of familiar footage from previous Hunger Games promos, along with interviews where the central cast members address such topics as how they came to work on the project (and their adoration of Suzanne Collins' original novel(s)).
This behind-the-scenes look at The Hunger Games covers well-trodden territory, touching again on the backstory for our heroine Katniss Everdeen (Jennifer Lawrence) and teasing her eventual journey to a futuristic metropolis known as The Capitol, where she must compete against other teenagers in the titular event. If you've read the original novel, you know all too well about the traumatic events that await Katniss therein - to say nothing of her experience being made up and marketed as a potential champion for spectators to bet on, prior to the Games.
Have a look at the new Hunger Games featurette below:
Head over to ET for the HD version
As a quick glimpse at comments left by people around the Interwebz will tell you, there's an observable split between moviegoers who are either enthused and/or beyond ecstatic to see this story brought to life in cinematic form - and others (most of them having not even read Collins' original novel) who dismiss The Hunger Games as an American teen-centric riff on established titles like Battle Royale and The Running Man.
Hunger Games boasts a great cast of credible character actors and actresses alike, working under the direction of an Oscar-nominated filmmaker in Gary Ross (Pleasantville, Seabiscuit) - but those folk's involvement alone doesn't really make the project more bankable. Good word of mouth following opening weekend is what could ultimately push The Hunger Games beyond being a moderate hit, and into the box office stratosphere occupied by the Harry Potter series (or the latter installments in The Twilight Saga).
We will see how it all goes down when The Hunger Games opens in theaters around the U.S. on March 23rd, 2012.
Source: Entertainment Tonight