Approaching Summer blockbusters are hogging the spotlight for now, but what is sure to wind up being one of the year's heavily-attended tentpoles, The Hunger Games: Catching Fire, has quietly jump-started its marketing campaign - by releasing a handful of movie images and character portraits, ahead of the teaser trailer premiering during the 2013 MTV Movie Awards ceremony this weekend.
Additional official images have dropped ahead of the first trailer, which will offer a sneak peek at how Catching Fire director Francis Lawrence's (I Am Legend) style varies in comparison to The Hunger Games director Gary Ross and his cinematic interpretation of author Suzanne Collins' dystopian future vision (read our review, for more in-depth analysis of that).
These images were made available recently on the film's official Facebook page, and features the newly-crowned Oscar-winner Jennifer Lawrence (Silver Linings Playbook) back as the protagonist Katniss Everdeen, along with her sister Primrose (Willow Shields) and best friend Gale (Liam Hemsworth). We have also included a "Victory Tour" poster, which popped up online in the past few weeks.
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Visually, in terms of lighting and production design, Lawrence doesn't appear to be straying far away from what's come before, which isn't always the case where it concerns YA franchise installments from different directors (see: Harry Potter and the Prisoner of Azkaban versus the previous two movies).
It'll also be interesting to see how Ross and Lawrence differ, with respect to their approach to the more intense moments in Collins' source material - like, for instance, the scene where Gale is punished by the Capitol's infantry (glimpsed in the images above).
Check back here for the Catching Fire trailer, following the MTV Awards Ceremony this Sunday.
The Hunger Games: Catching Fire opens in regular and IMAX theaters on November 22nd, 2013.
The Hunger Games: Mockingjay – Part 1 releases on November 21st, 2014, while Part 2 opens November 20th, 2015.