Hulu has gotten serious about growing its subscribership and content library lately, and their recent original series deal with Blumhouse Television is ready to break new ground.
Hulu has closed a deal with Blumhouse Television that is set to completely change the way the streaming company presents its collection of original content. The unique roll-out of the series is designed to give Hulu new content every month, keeping viewers tuning in on a frequent basis and radically changing our binge-watching habits fostered by Netflix's releases that see a show's entire season being released simultaneously.
As reported by Variety, the deal between Hulu and Blumhouse TV will see the release of an anthology horror series with 12 episodes premiering monthly. Each episode of the horror anthology will be self-contained, standalone episodes, but there will be connected elements tying the entire series together. Speculation suspects a narrative device will be used to incorporate each episode into a cohesive theme. Creatives are to be given free reign to tell unique stories but will be expected to perform with short deadlines and tight budgets. Thankfully, Blumhouse has a history of churning out successful horror films (Get Out, Split) using that exact procedure. No writers or producers have been tapped for the project at this time and the project is currently without a name.
This is the first major original content deal brokered by Hulu's chief content officer, Joel Stillerman, since he took on the job after leaving his position as AMC's president of original programming in May. Stillerman said he believes the horror market has been largely untapped by Hulu and he believes Blumhouse is capable of increasing the streaming company's reach in that area. Co-president of Blumhouse Television, Marci Wiseman, expressed her enthusiasm over the unique schedule, believing the monthly debuts would build the episodes into events, stoking excitement in return viewers.
Hulu's efforts to build their content library have proven incredibly successful. The streaming company has been busy snatching up the rights to TV series like Lost as they leave Netflix's queue and their bid to cash in on the pop culture nostalgia trend has proven to be a wise one as the streaming service has just passed 17 million subscribers. All eyes have been on the looming war between Disney and Netflix thanks to the two companies' very public spat over Disney's Marvel content, but Hulu's successful live television service combined with this new content strategy may just make them the company to watch out for in 2019.
The horror anthology series is set to debut its first episode in October 2018.