An outsider alien found a home at the box office this weekend, reviving the marketplace after an extended slump.
Coming in at #1 this week is the new animated film, Home (read our review), which topped the charts with $54 million. That figure is actually higher than what DreamWorks’ own How to Train Your Dragon 2 grossed during its first three days last summer ($49.4 million), which is quite impressive considering the largely negative critical response Home received. With there being so little competition for its target audience in the coming weeks, Home will also most likely enjoy a long, lucrative run. It has already crossed $100 million globally.
Going into the weekend, Home was expected to only make around $26 million due to the limited amount of fanfare surrounding the project, and the weak early reviews. However, the animated feature was obviously able to greatly exceed those projections, with the aforementioned lack of competition being the primary reason. It has been a long time since families got something they could all see together (The SpongeBob Movie was a while ago), and this colorful bit of animation from a prominent studio was able to do the trick.
At #2 is the Will Ferrell/Kevin Hart comedy, Get Hard (read our review), which made $34.6 million in its first three days. That marks a return-to-form of sorts for Hart, whose last film (this year’s The Wedding Ringer) had a modest opening of $20.6 million. For Ferrell, Get Hard is his strongest debut in almost five years – a time period that includes his highly-anticipated Anchorman 2. Like Home, this film was able to overcome a poor critical response and tap into an underserved niche by giving the audiences something fresh to see.
Get Hard is also well on its way to profitability for Warner Bros. Budgeted at just $40 million, the comedy has already made $39.2 million worldwide, making the chances of it turning a profit very likely. The box office should still be relatively quiet for the next couple of weeks, even with a few high-profile releases like Furious 7 upcoming – meaning, Get Hard could have a prolonged stretch where it remains near the top of the charts. Without competition, it’s very possible.
Last week’s champion, The Divergent Series: Insurgent, fell to third in its second week, making $22 million. That represents a 57.8 percent decrease from its debut, which is much higher than what predecessor Divergent saw last year. As we speculated, the franchise is having a difficult time maintaining audiences, as the brand has limited crossover appeal. Though the sequel is struggling in terms of domestic numbers, it is doing fine internationally, with a worldwide cumulative total at $180 million – scoring another young-adult profit for Lionsgate.
The #4 film this week is Cinderella, which added $17.5 million to its gross. Kenneth Branagh’s Disney fairy tale reimagining has made $150 million in the States so far, and is currently one of the highest-grossing films of 2015.
Rounding out the top five this weekend is horror movie It Follows (read our review), which took advantage of a nationwide expansion and positive buzz to become a minor commercial hit. Adding 1,186 locations to its theater count, the film made $4 million. That doesn’t seem like a lot, but for a smaller movie such as this, it is a notable success. It Follows has made $4.7 million domestically.
Kingsman: The Secret Service comes in at #6 with $3 million. Matthew Vaughn’s latest has grossed $119.4 million at this point in its domestic theatrical run.
Liam Neeson’s Run All Night is the #7 film. The action flick made $2.2 million this weekend, raising its domestic total to just $23.8 million.
Coming at #8 is The Second Best Exotic Marigold Hotel. The dramedy sequel is now at $28.1 million domestically, after making $2.1 million this weekend.
Religious drama Do You Believe? is in at #9 with $2.1 million. The film has currently grossed more than $7 million domestically.
Finishing out the top ten is The Gunman with $2 million. Sean Penn’s venture into the world of “geriaction” has only managed a weak $8.8 million through two weeks of release.
[NOTE: These are only weekend box office estimates – based on Friday and Saturday ticket sales coupled with adjusted expectations for Sunday. Official weekend box office results will be released on Monday, March 30 – at which time we’ll update this post with any changes.]
Source: Box Office Mojo
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