Plays become movies, which become television series, which are adapted into graphic novels, which then become movies again. It’s hard to keep the origins of some properties straight these days.
In one of the latest property cross-pollination moves, Fox has landed the rights to develop the 2005 Will Smith romantic comedy, Hitch, into a television series.
Fox won the rights after a bidding war with several other networks. The deal comes from Will Smith and James Lassiter’s production company, Overbrook Entertainment, which produced the original movie in a partnership with Sony’s Columbia Pictures.
Sony Pictures TV and Overbrook will produce and Pete Chiarelli, screenwriter of The Proposal will write. This is a second attempt at a television adaptation of Hitch. Overbrook and Sony TV developed a half-hour comedy version with CBS three seasons ago. This go-round the project will reportedly be an “action-packed one hour.”
For those who don’t remember, Hitch was the story of a self-described “date doctor” (Smith) in New York City who met his match in a beautiful and elusive gossip columnist played by Eva Mendes. Hitch actually makes a lot of sense as a television series. It has an inherent structure that is easily serialized — the dating drama of the week. It also offers an over-arching storyline with the date doctor’s attempts to win the affections of the one woman who, in the series (one would guess), wants nothing to do with him, or has him firmly planted in “the friend zone.”
The networks and studios are consistently looking to re-purpose established brands, franchises, and properties that have a previously proven record of success. As much as we, the audience, may crave original content, we are often more likely to pay for, or tune into, what we already know. Until that changes, we will likely see more of the same.
In uncertain times, executives are likely looking for what is as close to a sure thing as possible. Ultimately, everything comes down to execution. If Buffy The Vampire Slayer had been in the hands of someone other than Joss Whedon, the man who had originally conceived the story, it would have been a very different show.
Source: Deadline Hollywood
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