This Black Friday, Amazon has a great deal on the Hisense 50-inch 4K ULED TV. Televisions are some of the most in-demand items during Black Friday and Cyber Monday, so it's no wonder that retailers are offering great deals on smart televisions by various manufacturers. However, the sheer number of available deals could be confusing, especially given the options available on the market. Users can choose between different smart TV platforms, resolutions, screen sizes, display technologies, model years, and a host of other parameters that are sure to cause a headache, even for the most knowledgeable buyer.

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Black Friday is often the best time to invest in new electronics, especially for folks on the lookout for a good bargain. Televisions are always a favorite, and this is as good a time as any to upgrade from an older, smaller TV with obsolete software. Hisense is a major TV manufacturer that markets smart televisions under a number of different brands, including Hisense, Toshiba, Sharp, Hitachi, and more. The company has partnered with Google, Amazon and Roku for its smart televisions, and offers products with Google TV, Fire TV and Roku built-in.

Related: Samsung Black Friday Deal: Save Up To $2000 On The 65", 75", & 85” Neo QLED 8K HDR Smart TVs

The Hisense 50-inch 4K Fire TV (50U6HF) is available for a lucrative discount on Amazon this Black Friday. The device has a list price of $529.99 but is currently on offer for just $339.99 after a $190 (over 35 percent) discount. It is a new TV that was launched in February this year, and has a 60Hz 4K UHD ULED display. The ULED technology is a more affordable version of QLED that Hisense claims boosts color, contrast and brightness. The TV also supports Dolby Vision HDR, HDR 10 and HDR 10+. It also comes with Quantum Dot technology that the company claims produces "purer, richer, more brilliant and accurate colors than a regular LED TV."

Hisense 50-Inch ULED 4K TV Features

Fire TV logo on TV screen in a living room

In terms of software, Fire TV supports most major streaming apps, including Prime Video, Hulu, HBO Max, Disney Plus and Netflix. It also comes with an Alexa-enabled remote that supports voice commands to control volume, playback, navigation, input switching and more. Voice commands can also be used to search for shows to watch.

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Other features of the Hisense TV include a bezel-less design and Bluetooth connectivity to wirelessly hook up soundbars or headphones. The TV offers up to 600 nits of peak brightness and comes with an HDMI 2.1(eARC) port. Overall, the Hisense TV offers pretty much everything a buyer can ask for from a smart TV at this price range, making it a great deal at $340.

Next: Black Friday Deal: The Apple Watch Ultra Is $60 Off At Select Retailers

Source: Amazon