To promote the upcoming Hawkeye series on Disney+, star Jeremy Renner accidentally shared a screenshot of his character poster rather than the actual poster itself. With the latest entry of the Marvel Cinematic Universe's Phase 4 debuting next week, marketing for the series is well underway, with trailers and posters popping up all over social media. Today, stars of the series, including Renner and Hailee Steinfeld, shared character posters for the upcoming series on their Twitter accounts.
Hawkeye will debut on November 24 on Disney+ and will star Jeremey Renner as the Clint Barton/Hawkeye and Hailee Steinfeld Kate Bishop, Barton's protégé. The series will deal with the consequences of Barton's actions as Ronin during Avengers: Endgame. With Hawkeye taking place during Christmastime, Barton tries to spend the holidays with his family in New York City but becomes distracted when his days as Ronin catch up with him.
While promoting the upcoming series, Jeremy Renner posted his character poster to his Twitter account. However, one can quickly see that this is more than just the promotional poster. Renner instead took a screenshot of the poster and uploaded it to his Twitter account rather than posting the image solely. He also did this with the character poster of the dog. Renner did share the image for the upcoming show. However, some fans were quick to point out that it was, in fact, a screenshot of an uncropped image rather than a poster and posted reactions poking fun at what seemed like a technologically inept post.
With Hawkeye quickly approaching, fans can expect to see more promotional images and trailers to come across their screen, even when Marvel is promoting their other movies as it gears up for its November 24 release date on Disney+. Although Renner made the mistake of posting an uncropped image, it did get the fanbase talking as the tweet generated enough talk to get word-of-mouth for the series going. The tweet has already garnered over 12 thousand likes in under five hours.
When social media connects us all and has been used as a tool in marketing, it is interesting to see how one gaffe can generate buzz for an upcoming series more effectively than if the promotional image had been shared correctly. Fans have already been analyzing trailers and different posters for Hawkeye. However, it is still interesting to see how something as simple as posting an image incorrectly can spark a discussion around the upcoming series, in some ways, more effectively than actual marketing promotions. Fans have to wait another week until Hawkeye debuts on Disney+ on November 24, but plenty of trailers, posters, and gaffes will undoubtedly tide them over until then.
Source: Jeremy Renner/ Twitter