Every year at Comic-Con International in San Diego Hasbro brings one of the must-see booths on the show floor, and this year with Bumblebee bringing the Transformers franchise back to theaters in an all-new way, it's a big year. Let's not forget the sheer amount of Star Wars and Marvel content (including Deadpool) getting new toy lines too.
For media, Hasbro also hosts an annual breakfast where they display what's coming up from their main lines in their main brands, but for this year the focus was on Transformers, Star Wars, and Marvel.
Related: Hasbro Unveils Deadpool Chimichanga Toyline For SDCC 2018
We attended the event this morning alongside our friends from Comic Book Resources and took photos of the displays. Below you'll see Black Series figures from Solo: A Star Wars Story, several lines of Transformers figures (including the Constructicons!) with a major focus on Bumblebee movie tie-ins, plenty of Marvel merch from Ant-Man and the Wasp and of course, the 10-year anniversary collection celebrating the Marvel Cinematic Universe.
Marvel Studios: The First 10 Years Collection
Ant-Man and the Wasp, Black Panther, and More
Star Wars: Solo, Black Series, and More
STAR WARS: THE BLACK SERIES CENTERPIECE REY (STARKILLER BASE) & KYLO REN Figure
(HASBRO/Age Adult/Approx. Retail Price: $109.99/Available at Booth #3329 at Comic-Con International in San Diego)
Reimagine key moments from the STAR WARS galaxy with THE BLACK SERIES CENTERPIECE REY (STARKILLER BASE) & KYLO REN FIGURE! Imagine REY battling KYLO REN in the icy forests of STARKILLER BASE in STAR WARS: THE FORCE AWAKENS. Includes a premium, highly-articulated KYLO REN figure, a water mister for steam effects, and an acrylic light-up backdrop, which are all exclusive to this set. Requires 3 AA batteries, not included. The STAR WARS: THE BLACK SERIES CENTERPIECE REY (STARKILLER BASE) & KYLO REN Figure will be for sale at San Diego Comic-Con 2018. Limited quantities of this item will be available at select conventions and select online retailers after the convention in the relevant market (including HasbroToyShop.com where available). Good while supplies last.
Bumblebee Movie and other Transformers
My Little Pony and Magic: The Gathering had a tiny presence as well, alongside a big photo opp for Saban's Power Rangers at the entrance to the event to highlight the recent major acquisition of the Power Rangers brand by Hasbro.
More: Power Rangers & Other Saban Brands Acquired By Hasbro
This #SDCC post is brought to you in partnership with Regal Cinemas.
