Warner Bros. has finally released a poster and trailer for The Hangover Part III, some two and a half months before the raunchy comedy threequel opens. While it's true that the studio waited nearly as long before unveiling the teaser for Part II, this supposedly final installment is a somewhat riskier bet; that is, the decision to change-up the formula for The Wolfpack's hijinks is a doubled-edged sword.
It's meant to win back the crowd that complains about Part II rehashing the first movie - but will mixing things up inadvertently alienate those who preferred the original approach (and drove the previous movies to a cumulative $1 billion gross around the world)?
The Hangover Part III keeps things consistent in terms of the casting, with Bradley Cooper, Zach Galifianakis, Ed Helms, Justin Bartha and Ken Jeong all reprising their previous roles. In addition, Hangover 1 players Heather Graham and Mike Tyson are back (Graham was excluded from the sequel), and the pair are joined by John Goodman as the antagonist. Todd Phillips is once again directing and co-wrote the screenplay with Craig Mazin (The Hangover Part II, Identity Thief), for better or worse.
In case you missed it earlier, here is the official Hangover Part III teaser poster:
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Judging by the trailer, WB's intent is to generate interest by playing things close to the vest and keeping everyone in the dark about what, exactly, the Wolfpack gets up to in Las Vegas this time. That means nothing but glimpses of darkly comical antics involving giraffes, funerals and pig-masked baddies (which were previously revealed in set photos), along with a hodgepodge of gags having to do with Alan - including, a cameo by Melissa McCarthy (Bridesmaids, Identity Thief) that does not seem all that special out of context.
Basically, the message is: if you want to know what goes down, you have to just see the movie. It's an effective strategy and a refreshing one, seeing how much is given away in trailers nowadays. Of course, that begs the question: are you going to take the bait? Or was two crazy adventures with The Wolfpack enough?
The Hangover Part III opens in U.S. theaters on May 24th, 2013.
Source: Warner Bros. Pictures
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