Star Wars fans are growing concerned about the lack of a Solo: A Star Wars Story trailer, but if our latest theory pans out, it’ll be online soon. As many know by now, the film had a problematic production that saw original directors Phil Lord and Chris Miller fired four months into production. Ron Howard came in to steer the ship back on course, reportedly reshooting nearly all of the movie. He wrapped his period of principal photography in October 2017, but apparently has some pickups to film before locking final picture.
As of this writing, there are four months remaining until Solo reaches theaters, and Lucasfilm has yet to unveil any official marketing materials. Other than Howard’s damage control, feel-good set photos, the most people have seen from the spinoff are leaked LEGO boxes and a piece of promotional artwork that Disney denies is real. Obviously, the studio wasn’t going to promote Solo during the build-up to the fervently-anticipated The Last Jedi, but now that Episode VIII has made over $1 billion and been out for over a month, viewers are starting to get impatient. There’s even a Twitter account dedicated to poking fun at the situation. But the wait should be over soon.
After earlier rumors about the college football championship game, ABC’s Good Morning America, and even the Death Cure premiere proved false, we’ve devised a new bit of speculation that might be the most plausible of all. This February is going to be a big month in the sports world, and though the Super Bowl isn’t expected to get Solo footage, there’s another event that could: the 2018 Winter Olympics. This is when we think the first Solo trailer will premiere.
This isn’t without precedent. Lucasfilm previously used the 2016 Summer Olympics as a springboard for the second Rogue One trailer, which was released in August of that year. The Olympics give the studio a wide audience to showcase their product, as the games in Rio averaged 27.5 million viewers across all platforms over the course of two weeks. NBC has been heavily promoting their upcoming coverage, so the ratings for the Winter Olympics should also be strong. Of course, any Solo trailer that debuts on TV will be online shortly after, spreading across social media like wildfire. Coincidentally, the Olympics are taking place during the time Black Panther opens in theaters, so you can expect a Star Wars preview attached to that Disney release.
As for an exact date, we’d predict it would be a few days after the Opening Ceremony. In the case of Rogue One, the trailer was released on August 11, 2016 – six days following the Opening Ceremony. If that pattern holds here, the latest to expect the Solo teaser would be Thursday, February 15. It will likely be released a couple of days earlier, perhaps on February 12 or 13 so it’s publicly available prior to Black Panther preview screenings. Then you can expect Lucasfilm to begin a marketing blitz to raise awareness and get fans properly hyped for another adventure through the galaxy far, far away.
MORE: Solo Official Synopsis
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