It has been confirmed a TV spot for Solo: A Star Wars Story will air during the Super Bowl 52 broadcast tonight on NBC. The spinoff/prequel is the second Star Wars anthology film to be released by Lucasfilm in their Disney era, chronicling the pre-original trilogy escapades of a young Han Solo. As one would expect, the movie enters 2018 near the top of many most anticipated lists, but there’s still some trepidation about Solo within the fan base. Original directors Phil Lord and Chris Miller were fired late into production due to creative differences with Kathleen Kennedy and Lawrence Kasdan, paving the way for Ron Howard to come in.
Once the Oscar-winner started work on Solo, Lucasfilm was so impressed with his approach, they intentionally doubled the budget so Howard could reshoot roughly 80 percent of the picture. As a result, several viewers are curious to see what the end result looks like, since this situation is largely unprecedented. Due to the premiere of The Last Jedi, the studio had yet to rev up the Solo marketing machine, but now fans are finally about to see some footage.
Screen Rant reached out to Disney marketing, and we are able to confirm a 45-second spot for Solo: A Star Wars Story will air today. This continues the great tradition of Lucasfilm using NFL games to promote their projects, as trailers for The Force Awakens and The Last Jedi were unveiled during Monday Night Football telecasts.
Word of Solo‘s presence at the Super Bowl was first reported earlier in the week, followed by the reveal a full trailer would be coming shortly after. In all likelihood, this TV spot will be used as a hype machine for the Good Morning America preview, telling viewers to tune into the ABC program on February 5 for a more detailed look at the prequel. Since the premiere of a theatrical trailer is right around the corner, Lucasfilm probably won’t show much in the way of footage in their commercial. Though 45 seconds is a longer spot than some may have predicted, its primary function will be to whet appetites with snippets and just get people excited. If Lucasfilm’s marketing history is anything to go by, there will be juicy morsels in the TV spot, but nothing too substantial.
Outside of Lawrence Kasdan’s script, the strongest attribute working in Solo‘s favor is its cast. Relative newcomer Alden Ehrenreich is joined by a collection of fan-favorites including Donald Glover, Woody Harrelson, and Emilia Clarke. Much of the film’s success will depend on the ensemble’s chemistry, so the first bits of advertising should place a spotlight on the characters and their interactions. In the case of Ehrenreich and Glover, they’re following the footsteps of two Star Wars legends and will have their performances analyzed closely. Being up front about how authentic their takes are is the ideal way to sway the naysayers on this film.
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