With three of the four Marvel-related big screen projects already out in theaters, all eyes are turning toward Marvel Studios' Guardians of the Galaxy. The ambitious film from director James Gunn (Slither, Super) aims to make household names of such relatively obscure comic book characters as Rocket Raccoon and Drax the Destroyer.
It makes sense then that from the release of its very first trailer, Marvel's marketing campaign for the film has placed such a strong emphasis on introducing this team to casual moviegoers unfamiliar with the Guardians of the Galaxy property. More recently, this approach was reflected in the new character posters designed to highlight each headlining member of the core team and now in the new TV trailer (above) for the film.
Unfortunately for those fans who, like us at Screen Rant, have been following the film's development since it was first officially announced, the TV trailer doesn't feature much in the way of new footage. It essentially plays as a truncated version of the second full-length trailer and features much of the same memorable dialogue from Chris Pratt's Star-Lord, setting this group of outcasts up as the next big screen superhero team.
It's also noteworthy that this latest trailer - and its big screen counterpart - are punctuated with John C. Reilly's character introducing the team's moniker and commenting that "This might not be the best idea." That particular placement of what could easily be a throwaway line of dialogue in the finished film (provided it appears in the final cut at all) serves as acknowledgment on Marvel's part that Guardians of the Galaxy is a particularly risky endeavor.
After all, if Gunn's film fails to meet box office expectations (regardless of the positive buzz it has in its favor), it will mark the studio's first financial failure since kicking off the Marvel Cinematic Universe in 2008 with Iron Man. With its introduction of Josh Brolin's Thanos, Guardians of the Galaxy will have a ripple effect throughout the films at least until the release of The Avengers 3. On some level, Marvel needs the film to perform in order to establish the audience goodwill it needs to continue fleshing out the more cosmic side of its universe.
We'll find out soon enough if all the hype for Guardians of the Galaxy will pay off. No doubt, every bit of marketing muscle the studio puts into the film's release will only help attract the attention of moviegoers learning of the talking tree known as Groot for the first time.
What are you most excited to see in Guardians of the Galaxy? Sound off in the comments with your thoughts.
Guardians of the Galaxy hits theaters on August 1, 2014.