Marvel Studios put on quite a show at the San Diego Comic-Con yesterday, but unless you were in Hall H, it's unlikely you'll get more than descriptions of any exciting new footage that was shown there (save for the brand new Doctor Strange trailer). While previous years regularly had leaked footage coming out immediately following the biggest conferences, this year an undisclosed "new technology" was apparently at play to make this more difficult.
Guardians of the Galaxy Vol. 2 was just one of many in-progress Marvel films shown at their panel, and the footage shown was apparently quite the crowd pleaser. So why keep that from the masses and not just release it online, right afterwards?
In one of his popular Facebook live streams, Guardians of the Galaxy Vol. 2 writer/director James Gunns discussed why the footage show at Comic-Con isn't ready to be spread across a wide audience for ravenous internet consumption:
"Of course, I want to share everything with you guys, it's important to me to be able to do that. But here's the thing: the footage we released at Comic-Con will eventually be seen by the public but in a more finished form. It's very early days, we've only been stopped shooting for a month... The visual effects are not finished. I am a perfectionist. People who follow me know that everything needs to be exactly how I want it to be to be seen in a film, so that it stands up to repeated viewings. And the truth is this Comic-Con footage... it's not something that I nor Marvel are comfortable with being out there and standing up to repeated viewings. The visual effects just aren't finished. If I do something, I want to do it 100% correctly. However, to sit in the audience one time with an excited crowd and show them an in-progress piece of film, it's a different story."
Gunn makes a good point. Even with a work-in-progress disclaimer, allowing a wide audience to nitpick uncompleted footage with the benefits of high definition replayability may not be the best way to make a good first impression. It's also likely that people who waited hours in line to see what Marvel had in story are more likely to be forgiving of short term imperfections than casuals who were only a click away.
They say that all good things come to those who wait. While you're waiting, be sure to stay tuned to Screen Rant for updates on Guardians of the Galaxy Vol. 2 as they hit.
Doctor Strange opens in U.S. theaters on November 4, 2016, followed by Guardians of the Galaxy Vol. 2 – May 5, 2017; Spider-Man: Homecoming – July 7, 2017; Thor: Ragnarok – November 3, 2017; Black Panther – February 16, 2018; Avengers: Infinity War Part 1 – May 4, 2018; Ant-Man and the Wasp – July 6, 2018; Captain Marvel – March 8, 2019; Avengers: Infinity War Part 2 – May 3, 2019; and as-yet untitled Marvel movies on July 12, 2019, and on May 1, July 10, and November 6 in 2020.
Source: James Gunn