Illumination Entertainment puts its spin on Dr. Seuss' How the Grinch Stole Christmas! in the new trailer for the animated film, The Grinch. Seuss' whimsical story of the Yuletide-hating Grinch has been adapted a couple times since it was published; first in 1966 as an animated short narrated by Boris Karloff, then in 2000 as a live-action movie starring Jim Carrey. While the 1996 cartoon remains a winter holiday staple, the Carrey version tends to divide people over whether the Ace Ventura and Dumb & Dumber star is a good match for the playful and innocent world of Seuss.
Like the Carry movie, Illumination's The Grinch changes and fleshes out Seuss' original story to fit a three-act movie format. In this version, The Grinch (voiced by Benedict Cumberbatch) is a grump who lives alone with his dog Max on Mt. Crumpet and only spends time in the nearby Who-ville when he needs to go pick up more food. Every year at Christmas the Whos interrupt the Grinch's solitary, but quiet, life by celebrating the holiday with as much gusto as they can manage, much to their curmudgeonly neighbor's displeasure. When the citizens of Who-ville decide to make Christmas three times bigger that usual this year, The Grinch decides he's had enough and sets out to stop them by "stealing" Christmas.
Meanwhile, in a different plot thread, The Grinch follows young Cindy-Lou Who as she and her friends plan to "trap" Santa Claus on Christmas Eve, so that Cindy can thank the jolly gift-giver for helping out her overworked single mom. The second trailer skips over Cindy-Lou's storyline and instead spotlights The Grinch's backstory and various bits of mischief-making, like The Grinch teaser trailer before it. Illumination Entertainment has also released a fresh poster for the movie that features a very Illumination-y pun for a tagline.
Based on this new trailer and marketing in general, The Grinch doesn't fall too far from the tree when it comes to Illumation's brand. That's not surprising either, seeing as it was co-directed by The Secret Life of Pets co-helmsman Yarrow Cheney, and marks the studio's second time adapting Seuss after 2012's The Lorax. Illumination and Universal once had their eye on turning Seuss' The Cat in the Hat into a computer-animated film too, but that project has since gone and pitched its tent at Warner Bros. Animation instead. The studios are now doubling their efforts on churning out fresh additions to their existing IPs instead, with sequels to Secret Life of Pets, Minions, and Sing in the pipeline, along with (as it were) an animated Super Mario movie.
It's highly unlikely that Illumination's film will usurp the cartoon short as most everyone's favorite Grinch adaptation, but it may well go over better with the masses than the live-action movie, which tends to get love/hate reactions. The trailers indicate that Illumination animation fans will probably enjoy The Grinch the most, and there's little reason to doubt that Cumberbatch's vocal performance will be equally up to snuff. Indeed, between his turn as a fellow whose heart is two sizes too small and his role as Shere Khan in Andy Serkis' Mowgli, moviegoers will be hearing (if not seeing) the Sherlock actor a lot this fall.
Source: Illumination Entertainment
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