A number of fans (us included) were expecting Warner Bros. to premiere a second theatrical trailer for Green Lantern in front of Sucker Punch this past weekend. Not only did that NOT turn out to be the case, but Warner Bros. has now revealed its plan for the next Lantern preview to be shown in front of another comic book superhero movie, Marvel's Thor.
The first Green Lantern trailer was released last November, and there's been little to nothing done in the way of significant marketing for the film since. According to studio heads, that's because the 3D visual effects for the sci-fi adventure are taking longer than anticipated to complete.
Warner Bros. motion picture group president Jeff Robinov admitted to the LA Times what fans have known for months now: that the film's intricate F/X work - which includes Ryan Reynolds' CGI costume and numerous extraterrestrial settings/characters - was incomplete when the first Green Lantern trailer was unveiled, and that in turn had a negative effect on moviegoer anticipation for the film.
Here's what Robinov had to say, in his own words:
"We are on a learning curve in getting 3D materials and marketing materials on the same schedule. [Advertising for 'Green Lantern'] has been delayed strictly from production."
Marketing president Sue Kroll expanded on the situation with Green Lantern (which, it stands to mention, was not shot in 3D):
"Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren't ready to show, and we suffered for it. We can't afford to do that again."
Early looks at Green Lantern's alien characters like Abin Sur, Kilowog, and the creature/planet Mogo have all been pretty impressive and suggest such creations will be very detailed in design when glimpsed in the film itself. Reynolds defended the decision to create the Lantern's costume digitally earlier this month, and there's already been so much discussion amongst fans (again, including us) on that topic that it seems pointless to say anything else before a complete version of the outfit has been revealed.
I'll admit that, like many others, the overall uneven tone of the first Lantern trailer left me unsure about the film. Since then, I've revisited it and focused on the more dramatic and action-packed sections of the theatrical preview, which actually look pretty solid. Reynolds still comes off as a bit too comical to work as Jordan, but it seems more likely that Green Lantern will feature more of Reynolds in serious mode - and (hopefully) not an overabundance of the actor joking around.
Green Lantern will be released in 2D and 3D theaters this summer on June 17th.
Source: LA Times