Warner Bros. and DC Entertainment are expanding their DC Universe properties and the focus of their marketing is on the Green Lantern brand. With news of a Green Lantern animated television series and the recent release of the official Green Lantern movie plot synopsis, WB has now unveiled the official Green Lantern movie logo along with some promo art.
The new images come attached with the Warner Bros. press release covering details about the partnership between Warner Bros. Consumer Products and Mattel toys which discusses the opportunities going forward to market the growing franchise.
Brad Globe, president, Warner Bros. Consumer Products:
“The sheer volume of the DC Comics property portfolio lends itself to an incredible array of consumer offerings… As master licensee, Mattel has consistently created innovative products that are true to the spirit of the DC Comics heroes and villains from which they are inspired. We look forward to seeing the results of the next wave of property collaborations.”
Donald De Line, Producer, Green Lantern:
“The Green Lantern film has an incredibly wide merchandise appeal… The potential is there for amazing toys and merchandise because Green Lantern’s ring can create anything the imagination can conjure. From space stations and vehicles to alien action figures, the possibilities are just endless.”
DC has a great opportunity to start fresh with new product lines of movie and cartoon based toys, merchandise, apparel and other brand-related products. For you collectors out there, you know how Hasbro has really brought down the quality and coolness of Marvel action figures and collectables, leaving a big hole in the market for Mattel to fill.
Here are the three pieces of promo art – keep in mind that the first one is not the official Green Lantern movie poster [click to enlarge]:
If you’re a Green Lantern fan, this promo art might seem quite off the mark – Not because of the imagery or colors, but because of the strange tagline on the first image which reads “anyone can be chosen.” That’s not exactly how recruitment into the Green Lantern Corps. work; they don’t just accept “anyone.”
When the Green Lantern Abin Sur crash-landed on Earth, there were two potential candidates previously chosen to be Earth-born Green Lanterns and they had to be “utterly honest and born without fear.”
However, don’t get too stressed out, the tagline is limited to the toys – not the film.
What do you expect from the Green Lantern and DC Entertainment’s future movie plans?
Green Lantern opens in theaters on June 17, 2011.
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