What's hot right now? Race car movies. What's going to be hot in the near future? Video game movies. Put them together and you get Disney and DreamWorks' Need For Speed adaptation which saw a brand new trailer release this week, perfectly timed in between this years super successful Fast & Furious 6 and next year's rushed release of Fast & Furious 7.
It's not just the popular Electronic Arts video game franchise attempting to branch out to theaters and cross-promote with their latest game (Need For Speed: Rivals). Sony wants in on the action too, using the Gran Turismo video game series as its recognizable brand.
Adding to the list of PlayStation related video game adaptations in development (see: Uncharted), Sony Columbia Pictures is planning a feature film based around the worldwide hit Gran Turismo simulation racer franchise by developer Polyphony Digital. Just like NFS timing news with its latest game release, Gran Turismo 6 hits store shelves in two weeks and Sony is seemingly timing news on the movie to capitalize on the buzz.
A few months ago news broke that Fifty Shades of Grey producers Mike De Luca and Dana Brunetti were tapped to develop Gran Turismo for Columbia Pictures but at the time no writer was attached. THR has the scoop that Alex Tse, co-writer on Zack Snyder's Watchmen, is going to be penning the Gran Turismo screenplay.
Gran Turismo is an interesting intellectual property for Sony's film division to mine ideas from since unlike Need For Speed, it's never attempted to tell or story or introduce characters in its games to date. In fact, it doesn't really have a niche type of car to focus on since the games include everything from Rally and Touring Cars to Formula 1 and Super Cars. The last game in the series, GT5 featured over a thousand vehicles.
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With films like Rush seeing critical success and Fast & Furious 6 making big bank at the box office, we can see why industry juggernauts Disney and Sony are attempting to capitalize. Even Hot Wheels is becoming a movie! With so many video game properties in development hell though, it is fascinating that it's the car games getting a lot of attention this year.
Other PlayStation exclusive game franchises getting adaptations in early stages of development include Uncharted - which failed once already to get off the ground with David O. Russell and Mark Wahlberg involved, and later with director Neil Burger - along with Shadow of the Colossus and God of War - the latter two of which are in the hands of other studios.
What would your Gran Turismo game be about and what cars would you feature in it?
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