Google is blocking YouTube from Amazon devices such as Fire TV and Echo Show. The technology company that specializes in Internet-related services and products made the announcement in light of their brewing rift with Amazon after failing to come up with terms that would both benefit them fairly.

This new development in the existing row between the two companies follows YouTube disabling its programming from Amazon’s Echo Show device, which Amazon retaliated by stopping to sell the Nest E Thermostat, Nest’s Camera IQ, and the Nest Secure alarm system. The conflict further heated up two weeks ago when Amazon found a roundabout way for their consumers to still access the video portal, redirecting them to the web version of it instead of using an app. Unfortunately, this alternative won't last for long as Google is blocking even that.

In a report by Engadget, Google announces that it is totally disabling YouTube access for users of both the Echo Show and Amazon's Fire TV devices. A spokesperson for the company shared this statement with regard to their decision:

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services. But Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon."

A source that has personal knowledge of the matter revealed basically what pushed Google to pull YouTube from Amazon devices is the fact that Amazon opted to promote a technically hacked version of the site instead of reaching out to them in an effort to ultimately sort this out. Meanwhile, in response to Google's more stern move, Amazon has released their own presser, explaining their side of the matter:

"Echo Show and Fire TV now display a standard web view of YouTube.com and point customers directly to YouTube's existing website. Google is setting a disappointing precedent by selectively blocking customer access to an open website. We hope to resolve this with Google as soon as possible."

Google and Amazon have long been in discussion regarding on the best way to go about with their products and have an equally beneficial working relationship. Unfortunately, with this latest development, it does not seem like their negotiations have been fruitful so far. In the end, as these two's conflict continues to blow up, the ultimate victims are the consumers who like to enjoy services from both companies but without having to pay extra money for doing so.

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Source: Engadget