Xmen Origins Wolverine Poster

The Message: No more of this meandering backstory or less interesting secondary characters. The movie is named after Logan, and there he is. Just *snikt* those claws, and get down to business.

The Truth: Any sense of realism, grounded-ness, or darkness seems to have been used in its entirety for the poster design.

-

As if the film wasn't already struggling to stay afloat under the name X-Men Origins: Wolverine (quicktip: when your movie is bound to be panned, don't lay the plans for a franchise in the title itself) the action set-pieces, lacking effects and plot that still managed to miss the core of the character. While still an improvement from its predecessor for many, the poster conveyed a singularity of vision and tough-as-nails poster that those making the film had not interest in.

In more than a few ways, this poster for X-Men Origins: Wolverine perfectly demonstrates the need for audiences to be even more suspicious when the movie being advertised is an adaptation of an existing property. "How do we get people excited about this movie? They already love the character, just put their face on a movie poster and they'll FLIP!"

No need to prove that this movie would offer great (not goofy) action, a strong story, and build off past fiction instead of ignoring or ret-conning it, since people knew Hugh Jackman's Logan and loved it. Some would call thinking - and this poster - manipulative, others would call it downright cheating.

For the upcoming The Wolverine (2013) the advertising mentality is much the same - the leading man hasn't aged, why should the impact of Logan's face or claws? But fans now know: a great character doesn't translate to a good movie.

Prey Predator Design
So, This Is What A Good Predator Movie Looks Like