'Godzilla' Viral Campaign Investigates Strange Activities Within the Earth

Warner Bros. will release an official trailer for the 'Godzilla' reboot this week, but in the meantime viral marketing for the film has started.

Godzilla 2014 viral images

Giant monsters returned to the big screen this year with Pacific Rim, director Guillermo del Toro's big-budget throwback to (and, celebration of) installments in the Japanese giant mecha and kaiju genres released over decades past. The film was generally well-received and grossed more than $400 million worldwide - enough to keeps dreams for a planned sequel alive (if an increasingly fleeting hope) - thus, setting the stage well for the return of the King of the Monsters, Godzilla.

Warner Bros. will unveil the official Godzilla (2014) trailer tomorrow, even though the original teaser (first shown at the 2012 International Comic-Con, then again with proper footage in 2013) leaked online a while back. In the meantime, though, the studio has launched a viral marketing campaign for director Gareth Edwards' blockbuster: a modern American remake of the 1950s Japanese sci-fi/disaster classic.

Much like the Pacific Rim viral marketing revolved in no small amount around the dealings of the fictional organization known as the P.P.D.C (the Pan Pacific Defense Corps), the Godzilla campaign has started by introducing a mysterious company known as M.U.T.O., with the official Godzilla movie Twitter account having already linked to multiple articles and videos that show the company's research and/or tease their methods. Like how M.U.T.O. has (mysteriously...) begun investigating the cavernous wells Sima Humboldt and Sima Martel in Venezuela and Turkmenistan's infamous burning 'Door to Hell' - is something dangerous going on within the Earth's core (wink, wink, nudge, nudge)?

Check out related images - including one from a Chinese news article that shows a "living fossil" in the form of the "world's largest sinkhole" - and watch a couple of viral clips that've been unearthed by Latino Review (one of which features the voice of Godzilla costar David Strathairn), below:


[gallery columns="2" ids="399766,399779"]

UPDATE: Additional viral clips have popped up online (including, a first look at Bryan Cranston in the film):

There are bound to be more goodies popping up on the M.U.T.O. viral site in the near future (go HERE for more details on how to explore the site), so keep your eyes peeled - especially after the Godzilla trailer drops online.

Godzilla's cast includes The Avengers: Age of Ultron costars Aaron Taylor-Johnson and Elizabeth Olsen, in addition to Bryan Cranston (Breaking Bad), Ken Watanabe (Inception), Sally Hawkins (Blue Jasmine) and Oscar-winning actress Juliette Binoche (Cosmopolis). It is based on a script written by Max Borenstein (Seventh Son), with a story credited to Dave Callaham (The Expendables) and (uncredited?) revisions that were carried out by Frank Darabont (writer/director of The Shawshank Redemption and former showrunner/creator for The Walking Dead TV Series).


Godzilla opens in theaters on May 16th, 2014.

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