The marketing machines are in full effect at Columbia, Warner Bros, and Paramount this week, as each studio released new TV spots for their upcoming films: The Girl with the Dragon Tattoo, Sherlock Holmes: A Game of Shadows, and Mission: Impossible - Ghost Protocol.
We have five videos in total, so feel free to pick your poison. Do you want to see Rooney Mara looking edgy, Robert Downey Jr. acting snide, or Tom Cruise flexing his action star muscles? It's all here, and just in time for the holidays.
Each of these films opens next month, with Dragon Tattoo and Mission: Impossible actually facing off against each other at the box office on December 21st (Sherlock Holmes 2 opens earlier on December 6th).
The Girl with the Dragon Tattoo
To start things off, here are two new TV spots from David Fincher's new interpretation of the Swedish bestselling book-turned-movie, The Girl with the Dragon Tattoo. Like the full-length trailer, these TV spots tease a very dark and thrilling suspense film with a strong cast.
Despite their much shorter length, the TV spots still manage to pack a strong punch and are certainly enough to pique the interest of the tens of millions of people who read and fell in love with late author Stieg Larsson's original "Millennium Trilogy."
Visually, Rooney Mara seems to fit the character of Lisbeth Salander very well and it will be interesting to see if a strong performance in this film helps launch the actress further into the mainstream. More than anything though, I'm interested to hear Trent Reznor's score for the film, which promises to be an excellent accompaniment to the movie's slick neo-noir plot.
Sherlock Holmes: A Game of Shadows
Guy Ritchie's 2009 action-adventure film Sherlock Holmes was a huge success at the box office and was also well-liked by critics. It's no wonder then that the sequel seems to have followed the same formula.
Like the previous trailers for A Game of Shadows, the TV spots for the sequel have stuck to what made the first film such a success: Robert Downey Jr. acting like a charming jerk, Jude Law rolling his eyes, and lots of stuff blowing up. For these two new TV spots, the emphasis is heavy on the action. They're extremely similar, with the latter showing off a touch more humor. There's nothing in there that you probably haven't seen before, but if you're a Holmes fan, it's still a fun way to spend 60 seconds of your time.
Sherlock Holmes has been criticized by some as a steampunk Iron Man (in that they both feature a brilliant, charming, smart-ass hero played by Robert Downey Jr.), but there's a reason that the first film grossed over half a billion dollars worldwide. As a piece of escapist entertainment, Sherlock Holmes: A Game of Shadows looks like it will fit the bill nicely.
Mission: Impossible - Ghost Protocol
Speaking of stuff blowing up, the latest TV spot for Mission: Impossible - Ghost Protocol wants to squeeze in all of the eye-popping action from the movie's IMAX trailer into 30 seconds. It's not the most successful effort, but it gets the job done.
If you aren't already familiar with the plot of MI4, this TV spot gives it to you in a nutshell. Tom Cruise's Ethan Hunt and has team are implicated in the bombing of the Kremlin. To clear their names, Tom has to climb around on some giant building (or something to that effect).
Personally, I'm more excited to see the Dark Knight Rises prologue that screens before Mission: Impossible - Ghost Protocol than the film itself - but that doesn't mean that MI4 won't be a solid action flick for the Christmas season.
Despite his bizarre antics in recent years and his faltering status as an A-List Alpha Dog, Tom Cruise still looks good as an action star and it also looks like director Brad Bird's skill with animated films really came through in live-action (which should be no surprise to fans of Pixar's The Incredibles).
What do you think of these TV spots? How would you rank these three films in your must-see lis this December?
As stated, you can catch Sherlock Holmes: A Game of Shadows in theaters on December 6, 2011.
The Girl With the Dragon Tattoo and Mission: Impossible - Ghost Protocol will both be in theaters on December 21, 2011.
Source: Paramount, WB, Columbia