Yo Joe! The 'Real American Hero' is getting ready to do battle, as a new line of 7-inch G.I Joe action figures has been unveiled and available for pre-order at Entertainment Earth. G.I. Joe first hit the stage in the mid-1960s with Hasbro's line of 12-inch "action figures." They were designed to offer a boy-focused counterpart to dolls that were so popular with young girls. Each Joe figure represented one of the four branches of the U.S. armed forces, with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps). The line proved very popular, and while the focus moved away from the military during the Vietnam War, it remained a best-seller into the 70s.
The 1980s saw a huge resurgence for the G.I. Joe toy line. In 1982, the line was relaunched as 3.75-inch scale figures, with vehicles, playsets, and a nemesis for the Joes to do battle with. The G.I. Joe Team fought the evil Cobra organization, which attempted to take over the Free World through terrorism. The line was also accompanied by a wildly successful animated series, which only helped propel toy sales. It has gone to spawn a variety of comics, video games and animated reboots. In 2009, the first live-action film was released, G.I. Joe: The Rise of Cobra., which was followed by G.I. Joe: Retaliation in 2013, and Snake Eyes: G.I. Joe Origins, last year. A fourth film, G.I. Joe: Ever Vigilant, has been confirmed to be in active development.
These newly announced 7-inch figures are based on the 1982 G.I. Joe line and feature larger-scale versions of the 80s-era 3.75-inch counterparts. So far, two waves have been announced, with the second wave consisting of Doc, Scarlett, Storm Shadow and Cobra Trooper. Online retailer and wholesaler Entertainment Earth has added this new collection to their ever-growing collection of licensed collectibles, including action figures, clothing, statues, prop replicas, games, vinyl figures, dolls, and toys.
You can see Super7's G.I. Joe Ultimates 7-Inch Action Figures below, available for pre-order now at the below links and shipping July 2023.
G.I. Joe Ultimates Doc 7-Inch Action Figure
Doc has a PhD from an Ivy League university, completed Airborne School, Mountaineering School, the Desert Training Unit, and he's a chaplain's assistant. With that level of training and know-how, Carl W. Greer, AKA Doc, can use his skill, knowledge, and cunning to help G.I. Joe thwart Cobra's nefarious plans without having to resort to violence. This 7-inch scale highly articulated G.I. Joe ULTIMATES! figure of Doc features premium decoration and comes with interchangeable heads & hands as well as a variety of accessories. He's often overshadowed by some of the flashier characters, but as a medic, Doc is one of the most indispensable and the made-to-order G.I. Joe ULTIMATES! figure of Doc will be an equally indispensable part of your collection!
Accessories include:
- 3x interchangeable heads
- 8x interchangeable hands
- 1x removable helmet
- 1x Joe laser rifle
- 1x flare launcher
- 1x flare pistol
- 1x comic book
- 1x medic kit
- 1x walkie talkie
- 1x satchel
G.I. Joe Ultimates Scarlett 7-Inch Action Figure
Beauty may only be skin deep, but lethal goes clean to the bone. With sniper, martial arts, and covert ops training, those who misjudge Scarlett as a less than a formidable opponent do so at their own peril! This 7-inch scale highly articulated G.I. Joe ULTIMATES! figure of Scarlett features premium decoration and comes with interchangeable heads & hands as well as a variety of accessories, including her crossbow and a medley of trick arrows. Scarlett may be tougher than she looks, but her made-to-order G.I. Joe ULTIMATES! figure is every bit as amazing as it appears and would be a great addition to your roster of G.I. Joe collectibles!
Accessories include:
- 3x interchangeable heads
- 6x interchangeable hands
- 1x quiver
- 3x thermal arrows
- 1x grapple arrow with rope
- 1x jammer arrow
- 1x incendiary arrow
- 1x communicator
- 1x M16 rifle
- 1x small crossbow
- 1x large crossbow
G.I. Joe Ultimates Storm Shadow 7-Inch Action Figure
With shifting allegiances and a mysterious past, it's hard to know where Storm Shadow's loyalty truly lies, but this ninja comes from a long line of assassins and is a deadly foe to any who face him in battle! This 7-inch scale highly articulated G.I. Joe ULTIMATES! figure of Storm Shadow features premium decoration and comes with interchangeable heads and hands as well as a healthy arsenal of weapons. The only thing about Storm Shadow that isn't a mystery is how cool his made-to-order G.I. Joe ULTIMATES! figure is, so don't miss out on the opportunity to add it to your collection!
Accessories include:
- 2x interchangeable heads
- 10x interchangeable hands
- 1x alternate un-wrapped forearm w/ Arashikage tattoo
- 1x Excalibur (GID)
- 1x wakizashi
- 1x tanto
- 3x throwing stars
- 1x bow
- 1x nunchucks
- 1x sniper rifle
G.I. Joe Ultimates Cobra Trooper 7-Inch Action Figure
It's hard to know what would lead someone to join Cobra. Is it the result of a series of bad decisions? Are they someone who just wants to help the world burn? Both? Regardless, the Cobra Troopers are the ones who end up doing the dirty work carrying out Cobra Commander's evil plans... usually to their great misfortune. This 7-inch scale highly articulated G.I. Joe ULTIMATES! figure of a Cobra Trooper features premium decoration and comes with interchangeable heads & hands in both light and dark skin tones, as well as a variety of weapons. Don't miss adding this versatile made-to-order G.I. Joe ULTIMATES! Cobra Trooper figure to your collection!
Accessories include:
- 2x interchangeable heads
- 14x interchangeable hands
- 1x dragunov sniper rifle
- 1x Cobra rifle
- 1x Cobra pistol
- 1x electric whip
- 1x walkie talkie
- 1x briefcase bomb
Entertainment Earth is a pioneer in the collectibles and toy industry, offering tens of thousands of licensed products, ranging from popular toy and gift items to high-end limited edition pieces and hard-to-find collectibles. Founded in 1996 and based in Simi Valley, California, Entertainment Earth has become one of the internet's largest collectible and toy retailers.
The line comes courtesy of Super7. Founded in 2001 and based in San Francisco, CA, Super7 is a premier pop-culture design house and manufacturer of lifestyle-oriented collectibles, toys, and apparel. Super7 produces its own branded products, as well as those licensed from Star Wars, Transformers, Teenage Mutant Ninja Turtles, Alien/Aliens, G.I. Joe, Peanuts, Power Rangers, ThunderCats, He-Man and the Masters of the Universe, Universal Monsters, Disney, Iron Maiden, baseball, basketball, and others.
G.I. Joe was an integral part of the lives of many children that grew up in the 80s. Kids raced home from school every day to see the Joe team "fight for freedom wherever there's trouble," and "defend human freedom against Cobra, a ruthless terrorist organization determined to rule the world," which would inevitably be followed by an attempt to recreate their adventures as closely as possible with the action figures (though often a couch and coffee table would have to substitute for the cool terrain seen in the toy commercials). Now you can recreate the action all over again with even larger figures!