As the year comes to a close and the final big budget films hit the box office over the holidays, we also get the last push of marketing for upcoming highly anticipated 2013 releases. From our first look at Oblivion and a one-minute Star Trek Into Darkness teaser to a brand new Man of Steel trailer, today we can add to the mix the third G.I. Joe: Retaliation trailer.
Delayed for reshoots to capitalize on the recent success of Channing Tatum and to convert the film into 3D, G.I. Joe: Retaliation is aiming to boost the appeal of the sequel and address negative buzz generated from early test screenings.
Fans know what they’re going to get from a film with “G.I. Joe” in its title, but this third (and by far the best) trailer offers the cleanest and most exciting look at the action yet, with much more impressive visuals and special effects – a notable issue with Stephen Sommers’ G.I. Joe: The Rise of Cobra.
The vehicles look awesome and in-line with what long-time fans should expect from the Joe arsenal, there’s a new weapon of mass destruction at play, and the set pieces and fight sequences between fan-favorite characters all look enticing for fans of the genre.
The same can’t be said for the lackluster one-sheet, but at least Tatum is getting some spotlight attention, with a bolstered part in the new trailer and even his own spot on the poster, behind Bruce Willis and overshadowed by the much larger Dwayne Johnson.
Will Tatum’s increased role fix the the story? Does the story even matter? The goal of Retaliation is to expand the franchise and boost the appeal of Hasbro’s toy line. Part of the added expense in the nine-month delay is not only to regroup the production team for reshoots, add 3D and revamp the marketing, but to relaunch and re-market the tie-in merchandise as well, merchandise that already hit stores earlier this year.
Paramount is smart to time this film’s release before the summer season and avoiding competition with Star Trek 2, Iron Man 3, and Fast and Furious 6 in May, and Man of Steel, World War Z and Kick-Ass 2 in June. Note: Johnson has starring roles in March with Retaliation, April with Pain & Gain and May with Fast & Furious 6.
Are you going to check out G.I. Joe 2 in theaters, and are you going to see it in 3D? Although with the story seemingly killing off so many of the characters from the first film, is this film franchise one that can last, or will it need to be rebooted after Retaliation? Check out the latest G.I. Joe: Retaliation international trailer for more.
The sequel is directed by Jon M. Chu, who had no idea that the film would be delayed and post-converted into 3D. It’s based off a script by Paul Wernick and Rhett Reese, and will start a mostly new cast including Adrianne Palicki, Bruce Willis, Channing Tatum, Dwayne Johnson, Ray Park, and Ray Stevenson.
G.I. Joe: Retaliation releases on March 29, 2013.
Follow Rob on Twitter @rob_keyes.
Source: Yahoo! Movies
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