With a month left before its release, Sony’s female-fronted Ghostbusters reboot is pulling out all the stops. The hard reboot is flooding the airwaves and YouTube channels with teasers and TV spots in preparation for its debut. Several highly improved trailers and featurettes revealed a little more (perhaps too much) about Chris Helmsworth’s assistant Kevin, as well as a better look at the new Ecto 1.
Each new trailer offers more insight for cinemagoers curious about the updated Ghostbusters. The latest batch of clips grants them an amusing look at a new logo and teases a familiar foe.
Released today from Sony, several new TV spots delve into the history of the team, including their lack of social status in high school (unsurprising, given their affinity for science). Receptionist Kevin also offers to draw up a new, feminized – if not entirely PC – version of the classic logo. Additional footage includes a quipping police officer, who references the Patrick Swayze film Ghost, a shot of the ‘busters killing off ghoulish parade floats come to life, and a uncomfortable looking direct hit to their logo come to life (presumably Rowan).
The new clips also feature several familiar faces. Included are some messy eating moments from everyone’s favorite ball of goo, Slimer. In addition, a familiar menace haunts the new Ghostbusters – the Stay Puft Marshmallow Man. Admittedly, this isn’t the classic version of Mr. Stay Puft, as seen in the first film. It’s merely a parade float. However, the homage is clear, including a replication of the iconic shot of the ‘busters facing down the looming 1000 foot menace.
Whether fans see the references to the 1984 film as a rip-off or tribute will depend on personal perspective. Numerous films make direct references to the movies that impacted the director (some auteurs, such as Quentin Tarantino even reference entire scenes). Helmer Paul Feig is clearly fond of the original Ghostbusters. Still, the cult following around the 80s classic has grown into a full-fledged obsession for some – something even Sony spoofs, advertising the logo as a “symbol that defined a generation.”
Admittedly, the original Ghostbusters had a positive impact on many youths and adults in the 80s (guilty as charged); but in the long run, it was just a film. As beloved a film as the first film is, the reboot has become a symbol in and of itself. One camp refuses to accept the constancy of change: Hollywood will continue to reboot classics and the original films won’t be tainted by a reboot. The other camp remains cautiously optimistic, knowing that the remake's success could revive this long-dormant franchise and mean a whole lot more ‘bustin in the future.
Ghostbusters will open in U.S. theaters on July 15, 2016.