The trend of bringing back classic Hollywood franchises for a new generation continues in 2016, with Ghostbusters being one of the more prominent examples. However, whereas a number of these revivals serve as soft reboots and continue the story told in the original installments, the new Ghostbusters film is a hard restart of the horror/comedy series. Director Paul Feig (Bridesmaids) is calling the shots, leading an all-women team of paranormal extractors: Melissa McCarthy, Kristin Wiig, Leslie Jones, and Kate McKinnon.
Sony has started to ramp up the marketing campaign, as the official website went live earlier this month. It was promised then that the first trailer for the film would debut soon, and now fans know exactly when they'll get their first good look at what Feig has in store. The studio released a teaser announcement video (watch it above), which includes footage from the film.
Since the clip runs for just 28 seconds, there isn't anything too substantial shown in the preview. A majority of it involves New York City police and members of the military running to face an unseen threat (perhaps this movie's version of the Stay Puft marshmallow man). The famous tagline "Who You Gonna Call?" makes an appearance, and the well-known Ghostbusters theme song is played rather solemnly on the piano. At the end, it's revealed that the full trailer will premiere on March 3, 2016.
UPDATE: You can now check out the official Ghostbusters poster, below:
The tone of this video is somewhat surprising, given the people involved with the film. The new take is going to be a comedy in the tradition of the 1984 original, but there's nothing exactly funny shown in the preview. Here, the 2016 Ghostbusters looks more like another dark and gritty update of beloved source material instead of a humorous adventure starring some of the leading figures in comedy today. One would assume that the actual trailer will embrace the feel of the first two Ghostbusters films, so this is an odd choice to run with.
Many fans are down on the idea of a Ghostbusters reboot, but there are plenty of reasons to be optimistic for the time being. Feig's involvement is quite promising, since his résumé includes a number of hits such as Bridesmaids, The Heat, and Spy - all of which just happened to be female-driven comedies. He's even shown off his action chops with his last couple of projects, so there are few people better prepared to handle this film than him. In addition, many members of the classic Ghostbusters cast are returning in new cameo roles, lending their support for the update and giving it some credibility within the fan community. If Feig was able to bring Bill Murray back into the fold, he has to be doing something right.
The moment of truth for the new Ghostbusters is just around the corner. The movie is facing some negative buzz now, but a well-cut trailer could reverse those fortunes. Sony needs to show that this can be a fun time at the movies and a worthwhile successor to the iconic first film. If they're successful with that, then the studio could have a much-needed hit on their hands.
Ghostbusters hits theaters July 15, 2016.
Source: Sony Pictures