Founded in 1970 by a group of comic book, movie and science fiction fans – including the late Shel Dorf, Ken Krueger, and Richard Alf – Comic-Con International has grown from strength to strength, year after year; an estimated 130,000-geek culture aficionados are attending San Diego Comic-Con 2016 alone. Highlights include Warner Bros. Pictures' panel, promoting and discussing its DC Extended Universe, alongside presentations for numerous cult TV shows – in particular, the established heavyweights Game of Thrones and The Walking Dead – featuring some superstar special guests.
While the inside of the convention center is packed full of panels, downtown San Diego is set to transform into a nerd’s dream paradise. From parties to midnight screenings and gaming lounges, there are tons of events for attendees on a tight budget – and now, Lyft has added another limited-time opportunity that is worthy of a spot on any super-fan’s schedule.
If you’re in the San Diego area from Thurs 7/21 – Sun 7/24, 11 a.m. to 7 p.m., then there’s no question on who you’re gonna’ call as Lyft is offering passengers the opportunity to take a ride in the Ghostbusters Ecto-1 for free. Simply toggle into ‘Ghost Mode’ on the transportation app and request a pick-up in either the original Ecto-1, or one of the various custom replicas, and keep your fingers (and toes) firmly crossed for something strange to turn up in your neighbourhood.
This news follows the recent release of the all-new Ghostbusters reboot. Starring Melissa McCarthy, Kristen Wiig, Kate McKinnon and Leslie Jones as the four lead characters who start a ghost-capturing business in New York City, the film opened in theaters on July 15 and now has grossed an earnest $69 million worldwide.
In celebration of the Ghostbusters premiere, Lyft and Sony partnered up to deliver ‘Ghost Mode’ – including free rides in the Ecto-1 – in five cities nationwide over the 4th of July weekend. Fortunately, Slimer didn’t turn out to be the passengers designated driver this time around, though we’re certain that it would have made for a memorable hijinks jaunt.
Lyft has previously surprised passengers with memorable in-car experiences for the Back to the Future and The Walking Dead franchises, offering commuters the chance to take a trip in a DeLorean or take on the challenge of surviving a zombie-themed ride, respectively. However, with the company’s promos gaining publicity and growing in popularity, their latest spooktacular Ecto-1 expedition is not guaranteed or advised for anyone who needs to arrive somewhere under time constraints.
Ghostbusters is now playing in theaters.